Measuring E-Commerce in 10 Questions or Less - Jeff Sauer

transcript

Jeff Sauer | @jeffalytics | #mnsearch | E-Commerce

Measuring E-Commerce in 10 Questions or Less

By Jeff Sauer – @jeffalyticsImage Credit: Trey Collier/Stuck in Customshttp://www.flickr.com/photos/95572727@N00/6870785251/

2Jeff Sauer | @jeffalytics | #mnsearch | E-Commerce

Jeff SauerMarketer google.com/+jeffsauergoogle.com/+jeffsettergoogle.com/+jeffalytics

1) Is Your Website Difficult?

2) Do Your Analytics Match Your Sales?

If Google Analytics Shows Your Revenue is This

2) Do Your Analytics Match Your Sales?

Yet Your Revenue is Actually This

Your Bosses Know Better

Huell, We Have a Problem

3) Are You Spending Efficiently?

Check Your AdWords Reports in Google Analytics

4) Are They Having Trouble Purchasing?

Find Leaks in Your Funnel, Understand them and then Plug!

5) What Products Sell the Best?

Spend Your Time Optimizing Top Products, Your Customers Are

6) Were You Better Last Year?

Understand and Embrace Seasonality of Your Business

7) Are These Rates Reasonable?

Does Your Conversion Rate Actually Make Sense to You?

8) Are You Part of the Problem?

14Jeff Sauer | @jeffalytics | #mnsearch | E-Commerce

Thank You!

Jeff SauerEntrepreneurgoogle.com/+jeffsauergoogle.com/+jeffsettergoogle.com/+jeffalytics

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