That Man is

Crazy! Dont

Listen to

Him!

Measuring Online Influence:The Art of Making Noise Without Being Noisy

Micah Baldwin

Lijit Networks

@micah

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Saturday, February 28, 2009

Am I Influential?

600+ RSS Subscribers to

Learntoduck.com

4500+ followers on Twitter

1000+ friends on Facebook

500+ friends on LinkedIn

MicahChic - Fashion Icon

#FollowFriday Founder

Quest to be #1 Douchebag

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Saturday, February 28, 2009

All I got was this stupid card

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Saturday, February 28, 2009

“Micah, you have done an

amazing job building your

online influence.”

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Photo by: somethingstartedcrazy @ flickrSaturday, February 28, 2009

“Seriously? What is online

influence? And how does

one build it?”

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Photo by: jsarcadia @ flickrSaturday, February 28, 2009

3 Steps to Measuring Online Influence

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Define Influence

Identify the Components of Influence

Provide a formula for Influence

Saturday, February 28, 2009

Influence is the IMPLICIT or

EXPLICIT effect of one thing (or

person) on another thing or

person.

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One PersonIsInfluence

One ThingAboutOne Person

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Influencing

Saturday, February 28, 2009

3 Steps to Measuring Online Influence

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Define Influence

Identify the Components of Influence

Provide a formula for Influence

Saturday, February 28, 2009

Components of Influence

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Trust

Expertise

Brand

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Trust is creating an

expectation

that a person will

ALWAYS

act in your best interest.

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Trust Equation

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Trust

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Personal Branding, unlike

Corporate Branding is designed

to create expectations about you

and your actions.

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Expertise

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Knowledge is gained.

Expertise is given.

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Branding

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PERSONAL BRAND

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3 Steps to Measuring Online Influence

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Define Influence

Identify the Components of Influence

Provide a formula for Influence

Saturday, February 28, 2009

Influence =

Reach (Brand*Expertise*Trust)

*reach is a multiplier of influence

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Saturday, February 28, 2009

3 Steps to Measuring Online Influence

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Define Influence

Identify the Components of Influence

Provide a formula for Influence

Saturday, February 28, 2009

How to Build Online Influence?

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Center on Your Blog

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Three Rules of Blogging

1. Write like no one is reading.

2. Write when you want to write.

3. The moment you think “that

would be a good blog post,” you

become a blogger.

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Become Involved

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Be Active Online.

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Become a Conduit

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Photo by: CasaDeQueso @ flickrSaturday, February 28, 2009

True online influentials

become conduits for content

filtering and discovery, driving

positive community growth.

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Content Discovery and Filtering

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* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.

Saturday, February 28, 2009

Content Recommendation

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Saturday, February 28, 2009

Micah Baldwin

TXT MICAH to 50500 - CONTXTS.COM

720-231-7120 cell

@micah

micah@lijit.com

Go Look Up Micah Baldwin on Facebook, LinkedIn, etc

AIM/Y!/MSN/SKYPE: micahb37

Gtalk: micahb@gmail.com

275 South 40th Street, Boulder, CO 80305

408-945-8271 (mom’s number)

http://www.slideshare.com/micahb

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Saturday, February 28, 2009