Presenters: Laura Taylor and Nancy Dowd

M E A S U R I N G S U C C E S S

In the Digital Age

A Tale of Two Campaigns

How do we know if we are effective?

Marketing Process Research

Identify Audience

Conversations

Set Objectives

Development

Create Plan

Promote

Measure

Evaluate

W H A T T O M E A S U R E ?O U T C O M E S V S . O U T P U T S

O U T C O M E S :W h a t d o y o u w a n t t o h a p p e n ?

W e w a n t p e o p l e t o t e l l t h e i r

f r i e n d s w h a t a c o o l p l a c e w e a r e .

O U T P U T S :

T h e n u m b e r s t h a t g e t u s t h e r e .

W e w a n t 5 0 p e o p l e t o c o m e

t o t h i s p r o g r a m .

Celebrating Words, Ideas and Community

David Singleton

Asks 4 Questions:

1.What we did

2.How many touched

3.Difference we made

4.Whose life did we change?

Teen Unemployment = 33.4%

J.A.M. Jobs and Motivation

“We are attempting to tackle

high adult unemployment,

and disrupt the cycle of

poverty, though this jobs

program for disadvantaged

teens.”

- Greensboro Public Library

Number of kids in program

• Where did they hear about the program?

• Where did they see the flyer?

• Did they tell any friends?

• Did anyone post to their social media network?

S T R A T E G I E S

Promoting Your

Library and Programs

Who Would You Like

To Attend

How Do you plan to Spread the Word?

Where do I begin in the Social Media Environment?

And many more…

If only I had the time and their attention!?!

M E A S U R I N G

D I G I T A L C H A N N E L S

Likes

Shares

+ Clicks

T H E C H A R L I E S H E E N

R E A D I N G L I S T Fun Book ListFeatured 12 books

Over 500 Clicks

in 24 hours

Lots of Facebook

Comments and

Retweets

EmailAll About Engagement

How many opens

How Many Clicks

Eblast

Measuring Your Success through Social Media

S M A L L S C A L E

M O B I L E L A B

1 S T A F F +

V O L U N T E E R S

• eBook demos/instruction

• Drawing iTunes gift card

• Display sign/invitation

• Card with links

• Uses a hotspot

• Likes personal contact

1 + 2 = 8 0 2 + 1 2 ( 8 ) = ?

What are they measuring?

R E S O U R C E S

Targeted

Cross

Promote

Movie

and Books

Add to your website, catalog,

facebook, and emails

HAVE FUN!