Measuring What MattersWith @AlyssaMK +

@ConnorMeaks

Why Measure?

(Illustrations by Jeffery Slim)

What We Measure

The Thing The People The Content

The Thing

The People

The Content

Community

Marketing Aligned

Community Spotlight

Vertical Focus

TweetsPage Views

Starting Cheap

Quick Link Analytics

Sales Cycle

You’re Invited to #CMHootUp

January 27th at HootSuite HQ

Questions?Alyssa KritschConnor Meakin

@AlyssaMK@ConnorMeaks