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THE 2014 MAGAZINE OF THE YEAR - AWARDED BY THE FLORIDA MAGAZINE ASSOCIATION
2015 MEDIA KITENGAGED READERSTARGETED CHANNELSINCREASED VISIBILITY
BizEd connects you with a global audience of business educators and practitioners you wont find anywhere else. More than 42,000* professionals worldwide look to BizEd magazine as a guide to what really matters in business education. Since the first issue in 2001, this award-winning magazine has covered industry trends, best practices, products and services, news, and more.
BizEd PUTS YOU IN FRONT OF A GLOBAL AUDIENCEBizEd is the source business school deans, administrators, industry partners, and business professionals turn to first for the latest in b-school research, news, trends, products and services, professional development, and jobs. BizEd is distributed in print worldwide to 15,000 business education professionals with buying power at educational institutions, corporations, governments, nonprofits, and PR and consulting firms. The digital edition is distributed to more than 27,000 individuals at AACSB member schools worldwide.
*print and digital editions readership combined.
BUSINESS EDUCATION MARKET
BizEd READERS BY POSITION/ROLE
of readers save their BizEd for reference.
of readers spend at least 30 minutes reading each issue.
Source: 2012 BizEd Reader Survey
AACSB International
79%74%
We purchase BizEd subscriptions for our entire Board of Advisors and our University Trustees. The timely articles and information concerning the activities of other schools gives our board members a comprehensive look at the state of business education throughout the world. It also gives them a better appreciation of what issues impact our business programs.
Joseph DiAngelo, Dean, Erivan K. Haub School of Business, Saint Josephs University
Dean39%
Associate/Assistant Dean
25%
Faculty11%Department
Chair/Program Director
19%
President/Provost
4%
Other Stakeholders
4%
BIZED GIVES YOU UNPARALLELED ACCESS TO THE
ADVERTISE WITH
AWARD-WINNING CONTENT AND DESIGNBizEd is an award-winning publication recognized worldwide by leaders in the magazine industry for its quality editorial coverage and innovative design.
Association Media & Publishing 18 Excel awards, including 4 Gold, 8 Silver, and 6 Bronze (2003, 2004, 2005, 2007, 2009, 2010, 2011, 2012, 2013, 2014)
Trade Association Business Publications International (TABPI) 1 TABBIE Gold, 1 TABBIE Bronze, and 13 Honorable Mentions (2006, 2008, 2010, 2011, 2012, 2013, 2014)
Florida Magazine Association (FMA) 18 Charlies, 7 Silver, and 5 Bronze awards (2008, 2009, 2010, 2011, 2012, 2013, 2014) including Magazine of the Year, 2014.
Folio Magazine One Ozzie Award (2003)
ADVERTISE YOUR PRODUCTS OR SERVICES RELATED TO
Educational and business software/hardware
Textbooks, case studies, and manuals
Research and database services
Facilities planning, design, and construction
Presentation, teleconferencing, & video services
Web development and infrastructure support
Events related to business education
Online learning platforms and courseware
Educational financial and accounting services
Strategic planning, marketing, and fundraising services
If you want to invest in a truly integrated marketing program that puts your brand in front of the leaders in the multi-billion dollar business education market, look no further than BizEd.
WHY ADVERTISE IN BizEd?Cost-effective. BizEd advertising rates are competitive with other educational publications
Targeted Audience. BizEd is circulated among a niche audience with substantial purchasing power at business schools around the world
Exposure. More than 15,000 business education professionals and stakeholders read each issue of BizEds print edition, plus 52% pass their copy on to one or more people. BizEds digital edition is sent to more than 27,000 individuals at AACSB member institutions and businesses increasing your exposure even more.
ADVERTISE WITH
GETS YOU RESULTSINVEST IN ADVERTISING THAT
BizEd ADVERTISERS From technology to media to marketing services, heres a sample of the broad range of organizations and educational institutions that advertise in BizEd magazine and on www.BizEdmagazine.com.
BUSINESSES/NONPROFITS Baruch College-The City University of New York
Queensland University of Technology Tongji University
Cabells International Bentley University Quinnipiac University United Arab Emirates University (UAEU)
Capsim Management Simulations California State University, Fresno Renmin University of China Universiti Utara Malaysia
CFA Institute California State University, Fullerton Rice University University of Arkansas
Educational Testing Service Carroll University Roosevelt University University of California, Davis
FactSet Chapman University Roy E. Crummer Graduate School of Business
University of California, San Diego
Global Tracks, Inc. Claremont Graduate University Rutgers-The State University of New Jersey-Newark/New Brunswick
University of Connecticut
GMAC Creighton University Saint Louis University University of Dayton RISE Forum
Harvard Business Publishing Davenport University San Francisco State University University of Hawaii at Hilo
Hobsons Georgia State University Seattle University University of Houston
KPMG Great Lakes Institute of Management Shanghai Advanced Institute of Finance at Shanghai Jiao Tong University
University of Massachusetts Lowell
MBA Career Services Council Harvard University Singapore Management University University of Missouri
S&P Capital IQ Indiana University Kokomo SKEMA Business School University of Nebraska-Lincoln
SHRM Iowa State University Southern Illinois University Carbondale University of Pennsylvania
Sonic Foundry, Inc. Kennesaw State University Temple University University of Pittsburgh
The Case Centre Lehigh University Tennessee State University University of Richmond
Tumlare, Inc. Louisiana State University Texas A&M University-Commerce University of Shanghai for Science and Technology
UN Global Compact - PRME Loyola University Maryland Texas Christian University University of South Alabama
Wharton Research Data Services Medaille College The Chinese University of Hong Kong University of South Dakota
WorldStrides Capstone Montclair State University The Citadel University of Washington Bothell
EDUCATIONAL INSTITUTIONS Nanyang Technological University The Hong Kong Polytechnic University University of Windsor
Alfaisal University Northeastern University The University of Alabama University of Wisconsin-Milwaukee
American University of Beirut Northwestern University The University of Arizona Victoria University of Wellington
American University of Sharjah Oklahoma State University The University of Georgia Washington State University
Arizona State University Pace University The University of North Carolina at Chapel Hill Webster University
Asian Institute of Management Pepperdine University The University of North Carolina at Charlotte Willamette University
Babson College QU College of Business and Economics Thunderbird School of Global Management
Contact Becky Gann to develop your integrated advertising campaign at +1 813 769 6517 or via email at becky.gann@aacsb.edu
GAIN A POWERFUL AUDIENCEJOIN OUR GROWING LIST
ADVERTISE WITH
ISSUE FEATURES DEPARTMENTS ADS ISSUE MAILS
JANUARY / FEBRUARY 2015Leading in the Midst of Change Sept. 5, 2014 Oct. 3, 2014 Nov. 19, 2014 Dec. 29, 2014
MARCH / APRIL 2015 The Business Side of Science, Technology, Engineering & Math
Nov. 3, 2014 Dec. 4, 2014 Jan. 23, 2015 Feb. 26, 2015
MAY / JUNE 2015 Advancing Management in Emerging Markets*
Dec. 26, 2014 Jan. 26, 2015 March 16, 2015 April 29, 2015
JULY / AUGUST 2015 New Approaches to Funding the Business School
March 5, 2015 April 9, 2015 May 22, 2015 June 29, 2015
SEPTEMBER / OCTOBER 2015 Specialization & Customization in the MBA May 7, 2015 June 8, 2015 July 24, 2015 Aug. 28, 2015
NOVEMBER / DECEMBER 2015 Creating Effective Advisory Boards July 9, 2015 Aug. 10, 2015 Sept. 25, 2015 Oct. 29, 2015
I can personally attest to
BizEds quality because
I read it virtually cover
to cover, and I cant say
that about very many
publications I receive. We
keep copies in the public
area in our office and get
very positive comments.
Jan R. Williams, Former Dean, Haslam College of
Business, The University of Tennessee, Knoxville
*Distributed at AACSB s International Conference and Annual Meeting( ICAM).
2015
EDITORIAL CALENDAR
ADVERTISEPrint
SUBMISSION DEADLINES
To order BizEd reprints/ePrints contact Brandy Whited at +1 813 768 6518 or via email at brandy.whited@aacsb.edu
If your school or company has been featured in BizEd, let us help you create professionally designed, customized four-color or black and white reproductions of the content through reprints and ePrints. Include your school or organization logo or profile, remove advertisements, and select from a variety of folding options. Reprints and ePrints are a unique way to build credibility, gain recognition, and publicize your achievements.
Post on your website or incorporate into your email campaign
Hand out at events to create industry buzz
Distribute to your board or stakeholders to gain funding
Drive traffic to your website
Include in your media kit for added exposure or in proposals for credibility
BizEd REPRINTS AND EPRINTS TURN GOOD PRESS INTO GREAT MARKETING
Magazines rank No. 1 at
influencing consumers
to start a search
onlinehigher than
newer media options.
WITHBUILD YOUR BRAND
DISPLAY ADVERTISING RATES (NET)
4-Color Rates 1x - 2x (USD)3x - 5x (USD)
6x (USD)
2-Page Spread 11,571 10,767 10,235Full Page 6,090 5,667 5,3872/3 Page 5,011 4,686 4,4701/2 Page 4,308 4,046 3,8721/3 Page 3,370 3,192 3,0751/4 Page 3,042 2,893 2,795
Black and White Rates
1x - 2x(USD)
3x - 5x(USD)
6x(USD)
2-Page Spread 9,146 8,322 7,775Full Page 4,690 4,268 3,9872/3 Page 3,611 3,286 3,0701/2 Page 2,908 2,646 2,4721/3 Page 1,970 1,792 1,6751/4 Page 1,642 1,493 1,395
Special Placement Rates
1x - 2x(USD)
3x - 5x(USD)
6x(USD)
Cover 2 7,004 6,517 6,195Cover 3 6,699 6,234 5,926Cover 4 7,308 6,800 6,464
DISPLAY ADVERTISING The speed and ease of online resources are undeniable, but without print display advertising your marketing plan is incomplete. BizEd display advertising puts your message in front of thousands of business education professionals and stakeholders who are ready to act. No other magazine comes close to getting your school or organization in front of the industrys top decision-makers. Choose from a variety of sizes and sections, including special placement options such as the inside front or back cover.
INSERTION ORDERS: AACSB requires a signed insertion order to reserve ad space. To request ad placement, download the appropriate insertion order at the link below.
www.aacsb.edu/businessdevelopment/advertise/insertionorders/
TERMS: Net 30 days with approved credit.
SPECIAL POSITIONS: Premium charge of 15 percent. Subject to availability and color capability. Not applicable for cover positions.
FREQUENCY DISCOUNTS: Rates based on the number of insertions run in contract year (six consecutive issues). If more or fewer ads are inserted than specified, rate will be credited or short-rated accordingly. Two-page spreads count as two ads toward frequency discount.
Source: BIGresearch Simultaneous Media Usage Study
ADVERTISEPrintFor print and online display advertising, contact Becky Gann at +1 813 769 6517 or via email at becky.gann@aacsb.edu
3
DIMENSIONS AND SPECIFICATIONSDISPLAY ADVERTISING
FILE CONSTRUCTION TIPS
TRIM SIZE: 8.375x 10.75
LIVE AREA: .375 (3/8) in from trim edge
BLEED: .125 (1/8) out from trim edge
Four-color solids not to exceed SWOP density of 300 percent.
Supply single pages, not spreads.
Supply hard-copy proofs that match each digital file and are sized at 100 percent.
LAYOUT GUIDELINES
ADVERTISEPrint
Width by Height Live Area
Two-Page Spread w/ Bleed 17 x 11 43.18 x 27.94 cm 16 x 10 140.64 x 25.4 cm
Full Page w/ Bleed 8.5 x 11 21.59 x 27.94 cm 7.525 x 10 19.3675 x 25.4 cm
2/3 Page Vertical 4.625 x 9.625 11.747 x 24.447 cm
1/2 Page Vertical 3.375 x 9.625 8.572 x 24.447 cm
1/2 Page Horizontal 7 x 4.5 17.780 x 11.43 cm
1/3 Page Vertical 2.25 x 9.625 5.715 x 24.447 cm
1/3 Page Square 4.625 x 4.625 11.747 x 11.747 cm
1/4 Page 3.375 x 4.625 8.572 x 11.747 cm
Questions about formatting and sending ads as digital files? Email kelly@2communique.com
1 2 5 74 6 8
87654321
SUBMITTING YOUR DISPLAY AD
1. UPLOAD your ad to http://184.74.12.78:8000/Login
Username: bizedadvertise
Password: upload
Include your school/organization
in the file name.
2. EMAIL notification that you have uploaded your ad to:
becky.gann@aacsb.edu
DIMENSIONS AND SPECIFICATIONSDISPLAY ADVERTISING
DISPLAY ADVERTISING FORMATTING For black & white and four-color ads, we accept: high-resolution press-ready PDF with all fonts and images embedded.
All continuous tone images must have an effective resolution of at least 300 dpi.
Bitmapped images must have an effective resolution of at least 1200 dpi.
FILE SUBMISSION REQUIREMENTSPROOFS: Advertisements supplied without a SWOP (Specifications Web Offset Publications) certified color proof will be printed to SWOP standards. Please visit www.swop.org for additional information on certified proofing and printing standards. The printer and/or publisher cannot be held liable for color complaints when an advertisement is submitted without an acceptable color proof.
ALTERATIONS: Requested alterations or advertisements requiring modifications to meet publication specifications will be advised and, if approved, billed at the publishers prevailing rates.
DISCLAIMER: BizEd will check advertisers print and digital ads. If additional work is necessary to ensure proper output, additional production charges may apply and the advertiser will forfeit any commission. Late charges may apply.
A SWOP certified color proof is the most accurate method of attempting to match colors on press. Other kinds of color proofs will not be considered an accurate representation of a display ad.
PRODUCTION CHARGES: Any materials (1) not conforming to the specifications outlined for display advertisements or (2) requiring proof changes (except for publishers errors) incur charges at the rate of 150 USD per hour.
ADVERTISEPrintQuestions about formatting and sending ads as digital files? Email kelly@2communique.com
Every issue of BizEd is
available online and is
emailed to more than
27,000 subscribers and individuals at member
institutions, including
faculty, staff, and
administrators, extending
the reach of your
advertising campaign.
ONLINE ADVERTISING OPPORTUNITIES AT BizEdmagazine.com A banner ad on BizEdmagazine.com puts your product or service in front of a niche global audience of business education professionals actively looking for ways to do their jobs better and stay current with industry trends and initiatives.
Most popular pages in 2014:
Homepage
Archives
Feature Articles (interior)
The 2015 redesigned BizEdmagazine.com offers unique content to the print edition, reaching a broader audience.
In 2014, BizEdmagazine.com experienced
GLOBAL AUDIENCEBRING YOUR BRAND TO A
ADVERTISEOnline
TOP 5 LANGUAGES www.BizEdmagazine.com WAS ACCESSED IN 2014:
TOP 10 COUNTRIES www.BizEdmagazine.com WAS ACCESSED FROM IN 2014:
1. English 1. United States 6. France2. French 2. India 7. Philippines3. Portuguese - Brazil 3. United Kingdom 8. Brazil4. Spanish 4. Canada 9. Singapore5. Chinese 5. Australia 10. China
page views
average time users spent on a page
60,000over
1:47
DIMENSIONS AND SPECIFICATIONSBANNER ADVERTISING
ADVERTISEOnline
In 2014, 84% of
visitors accessed
BizEdmagazine.com
via desktop computer,
alternatively 8.26%
percent accessed from a
mobile device, and 7.41%
from a tablet.
BANNER ADVERTISING RATES AND SPECIFICATIONS
Size Specs Duration Total Rate, Net (USD)
Home PageMediumHorizontal Square
180 x 150 pixels
4 months
6 months
12 months
2,400
2,800
3,600
Interior Pages:All Section Landing PagesMediumHorizontal Square
180 x 150 pixels2 months
3 months
800
1,050
Interior Pages:All Article Landing PagesMediumHorizontal Square
180 x 150 pixels2 months
3 months
800
1,050
All files to be submitted as static, full color, JPG/GIF images. Banner ad space is available on a limited, first- come, first-served basis. Files are due on the 15th of the month.
www.aacsb.edu/businessdevelopment/ advertise/insertionorders/
* Net rates are based on the total amount, not by issue. Ad space is limited.
of visitors were new
In 2014
75.03%
CLASSIFIED ADVERTISING BizEd classified advertising is a cost-effective way to get your job opening viewed by AACSB members, event attendees, and BizEd subscribers. Fill your open positions with the brightest business education professionalsplace your BizEd classified ad today.
Bonus! When you place your classified ad in BizEd, you receive a FREE posting of that ad on BizSchoolJobs.comthe job board exclusively for business school careersa value of 160375 USD.
BizEd CLASSIFIED ADVERTISING RATES AND SPECIFICATIONS
Size AACSB Member Nonmember Free at www.BizSchoolJobs.com*
Full Page (7 x 9.625)Approx. 850 words $1,850 USD $2,180 USD 120 days
Half Page Horizontal (7 x 4.75) Approx. 450 words $1,200 USD $1,420 USD 90 days
Half Page Vertical (3.375 x 9.625) Approx. 450 words $1,200 USD $1,420 USD 90 days
Quarter Page (3.375 x 4.625)Approx.225 words $700 USD $850 USD 60 days
* With classified ad placement. Submit ad digitally when possible. Non-digital ad is subject to minimal set-up charge. All graphics and logos must be high-resolution at 300 DPI or greater.
PRINT AND ONLINECOMBINE THE POWER OF
Get in front of your
audience on 5 different
platforms. BizEd
magazine content is
now available:
1 Online2 In Print3 Twitter4 Issuu5 EBSCO
CLASSIFIED ADVERTISING BizEd classified advertising is a cost-effective way to get your job opening viewed by AACSB members, event attendees, and BizEd subscribers. Fill your open positions with the brightest business education professionalsplace your BizEd classified ad today.
Bonus! When you place your classified ad in BizEd, you receive a FREE posting of that ad on BizSchoolJobs.com the job board exclusively for business school careersa value of 160375 USD.
BizEd CLASSIFIED ADVERTISING RATES AND SPECIFICATIONS
Size AACSB Member Nonmember Free at BizSchoolJobs.com*
Full Page (7 x 9.625)Approx. 850 words 1,850 USD 2,180 USD 120 days
Half Page Horizontal (7 x 4.75) Approx. 450 words 1,200 USD 1,420 USD 90 days
Half Page Vertical (3.375 x 9.625) Approx. 450 words 1,200 USD 1,420 USD 90 days
Quarter Page (3.375 x 4.625)Approx.225 words 700 USD 850 USD 60 days
* With classified ad placement. Submit ad as a print-ready PDF. 100 USD charge will be applied for any ad requiring setup. Graphics and logos must be high-resolution at 300 DPI or greater.
Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories.
Source: Magazine Media Fact Book 2013, The Association of Magazine Media
ADVERTISE WITH
Package Rates BizEd Classified Ad SizeBizSchoolJobs.com Ad Duration eNEWSLINE CareerLink
2,150 USDFull Page 7 x 9.625(17.780 x 24.4475 cm)Approx. 850 words
120 days Two issues
1,500 USD
Half Page Horizontal 7 x 4.75(17.780 x 12.0650 cm)Approx. 450 words
90 days Two issues
1,500 USD
Half Page Vertical 3.375 x 9.625(8.5725 x 24.4475 cm)Approx. 450 words
90 days Two issues
1,000 USD
Quarter Page 3.375 x 4.625(8.5725 x 11.7475 cm)Approx. 225 words
60 days Two issues
Get maximum exposure for your recruitment ad campaign and fill positions faster with an integrated marketing campaign. Advertise your open positions in print, online, and via email. The AACSB Recruitment Ad Package delivers your message to the industrys best and brightest business education professionals. This package includes:
BizEd classified ad
Posting on BizSchoolJobs.comAACSBs job board for b-school careers
An ad in eNEWSLINEs CareerLink distributed by AACSB via email to more than 40,000 business education professionals
PRINT AND ONLINE DISPLAY ADVERTISING Becky GannDirector, Business Developmentbecky.gann@aacsb.edu+1 813 769 6517
CLASSIFIED ADVERTISING Debbie WiethornSenior Coordinator, Business Developmentdebbie.wiethorn@aacsb.edu+1 813 769 6522
REPRINTS/EPRINTS AND COPYRIGHT PERMISSIONS Brandy Whited Coordinator, Communicationsbrandy.whited@aacsb.edu+1 813 769 6518
BIZED EDITORIAL STAFF Tricia Bixoux, Co-Editor+1 314 579 9176Sharon Shinn, Co-Editor+1 314 961 0677bized.editors@aacsb.edu
CONTACT AACSB INTERNATIONALS BUSINESS DEVELOPMENT TEAM
ADVERTISE WITH
AACSB MEMBERSA WINNING COMBINATION EXCLUSIVELY FOR
World Headquarters 777 South
Harbour Island Boulevard, Suite
750, Tampa, Florida 33602 USA
Tel: +1 813 769 6500
Fax: +1 813 769 6559
Asia Pacific Headquarters
331 North Bridge Road, #08-
07 Odeon Towers, Singapore,
188720
Tel: +65 6592 5210
Fax: +65 6339 6511
Europe, Middle East, and Africa
Headquarters UP Building
Piet Heinkade 55 1019 GM
Amsterdam, the Netherlands
Tel: +31 20 217 0980
BizEd IS PUBLISHED BY AACSB INTERNATIONAL
ADVERTISE WITHAACSB International The Association to Advance Collegiate Schools of BusinessBizEd@aacsb.edu www.BizEdmagazine.com www.aacsb.edu