Post on 01-Jun-2018
transcript
8/9/2019 Media Pack Feb 2012
1/22
All you need to know about Saga Magazine and the over-50s...
1
Unrivalled reach: 1 .417 million* people over 50 read Saga Magazine - every month
SOURCE: *NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
2/22
Why the growing number of over-50s adults are important to all advertisers
>> They account for 43% of all adults - thats 21.6 million adults, and is set to increase
to 25 million in 2020
>> 14,226 people turn 50 every week
>> They have a collective pot of 175 billion of disposable income, which is greater thanany other age group
>> 85% have private pensions and possess 80% of all private wealth
>> First generation to have been advertised to throughout their lives - they are advertising-savvy
2
SOURCE: GOVERNMENT ACTUARY
8/9/2019 Media Pack Feb 2012
3/22
Why the over-50s are an exciting audience
>> 25% often try something new after seeing it advertised
>> 22% often buy a new brand to see what its like
>> 22% often buy a new product if they see it in a shop / supermarket
>> 18% love to buy new gadgets & appliances
>> 70% believe its worth paying extra for quality goods
>> 44% are prepared to pay more for products that make life easier
3
SOURCE: TGI
8/9/2019 Media Pack Feb 2012
4/22
The over-50s have financial freedom
>> Free from the mortgage
>> Free from the kids
>> Realising assets from increasing property values
>> Generous pensions to look forward to
>> Better health than their parents
>> Inheritance
22% have already inherited from parents*
10% have inherited property*
4
*SOURCE: GOVERNMENT ACTUARY
8/9/2019 Media Pack Feb 2012
5/22
Saga Magazine
The UKs bestselling monthly magazine, with 100% home delivery
Circulation 631,530*
Readership 1.417 million**
5
: : n r : : :n r : c : :
SOURCE: *ABC JULY - DEC 2011 ** NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
6/22
Saga Success Story
>> Holidays- Launched in 1951
One of the UKs best known tour operators
Cruise Ships: Saga Sapphire, Saga Ruby, Saga Pearl II &
Spirit of Adventure
>> Financial and Other Services Household, Motor, Medical, Pet & other insurances
Savings, investments, share dealing, Visa Card & IFA
>> Media
Saga Magazine (launched in 1984)
www.saga.co.uk/magazine
6
8/9/2019 Media Pack Feb 2012
7/22
Saga Magazine 631,530 copies a month
>> Saga Magazine is the leading journal to reach this lucrative audience, with a circulation
of 631,530* copies which are personally mailed to our subscribers each month.
>> Saga is a general interest magazine whose aim is to entertain, inform and inspire
its 1.417 million** readers.
>> Since its launch in 1951 Saga has built up a reputation for offering quality products at
competitive prices for the over-50s.
>> It is a trusted brand, and advertisers in Saga Magazine benefit from the confidence
our readers have in their magazine.
>> The growing number of advertisers who have recognised that Saga Magazine
can play a positive role in their marketing plans include; Boots, Nissan, Halfords,
Toys R Us, Carte DOr, Peugeot, LOreal, Bose, Homebase, Honda, Flora, Ford and
Penguin Books.
7
SOURCE: *ABC JULY - DEC 2011 ** NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
8/22
Saga Magazines Circulation & Readership figures
8
Saga Magazine
Circulation 631,530*
Readership 1,417,000**
Women 832,000 (59%)**
Men 586,000 (41%)**
ABC1 1,065,000 (75%)**
000s** %
A 120 8
B 490 35
C1 455 32
C2 211 15
D 87 6
E 54 4
000s** %
Under 45s 39 3
45-54 77 6
55-64 373 26
65+ 928 65
SOURCE: *ABC JULY - DEC 2011 **NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
9/22
The UKs bestselling monthly magazine, with a guaranteed home delivery
9
SOURCE: *ABC JULY - DEC 2011 **NRS APR - SEPT 2011
ALL ADULTS 45+**
000s
WOMEN 45+**
000s
ABC1 ADULTS**000s
ABC1 WOMEN**
000s
ABC1 MEN**
000s
ALL ADULTS
000s*
Saga Magazine 631,530 1,065 628 437
Good Housekeeping 448,129 1,045 920 125
Readers Digest 383,650 792 436 356
Woman & Home 379,869 553 432 22
Yours 282,892 220 178 42
Saga Magazine 1,417 1,378 813 565
Good Housekeeping 1,441 1,022 899 123
Readers Digest 1,298 931 512 419
Woman & Home 833 652 626 26
Yours 530 483 391 92
CIRCULATION
000s
MEN 45+**
000s
8/9/2019 Media Pack Feb 2012
10/22
Saga Magazine reader profile
>> 76% Are car owners
>> 29% Have two or more cars
>> 92% Own their own home
>> 83% No longer have a mortgage
>> 76% Take at least 1 holiday a year
>> 55% Take 2+ holidays a year
>> 55% Take a holiday abroad
>> 55% Take a holiday in the UK
10
8/9/2019 Media Pack Feb 2012
11/22
Saga Magazine Editorial Features
Saga Magazines editorial features offer advertisers an ideal environment to reach our
1.417 million* readers each month
Celebrities High profile interviews with celebrated stars such as Dame Judi Dench, Hugh Fearnley-Whittingstall,
Kristin Scott Thomas, Michael Morpurgo and Sheila Hancock.
The Knowledge News, views and trivia
Culture A feast of entertainment including the arts, music, film and booksHome A comprehensive section on all things relevant to the home including: interiors, recipe ideas,
wine reviews and cookery tips
Health Helpful advice and information on a variety of health matters
Fashion The latest looks from the high street, for men and women
Beauty Whats new on the cosmetic front, from self-tanning to anti-ageing
Gardening Top gardening advice to include tips and Q&As with gardening guru Val Bourne
Travel A guide to different countries, looking at hidden attractions
as well as the most popular destinations for holidays
Money News Advice with expert columnists Paul Lewis, Merryn Somerset Webb and Laura Howard
Property The latest on the constantly changing property market in the UK
11
*NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
12/22
Saga Magazine Advertisers
Here are a selection of companies who have seen the value of advertising in Saga Magazine
12
Entertainment
20th Century Fox
EMI
Ideal Home ShowHarperCollins
Bose
Sky
Wicked musical
Leeds Castle
Nintendo
Torvill & Dean -
Dancing on Ice
Penguin Books
Toys R Us
Food/Drink
Carte DOr
Knorr
Baxters SoupYeo Valley
Rowse Honey
Benecol
Bovril
Sharwoods
Danone
Flora
Home
Morphy Richards
Ekornes
Carpet FoundationThomas Sanderson
Furniture Village
Saxon
Everest
Dolphin
Homebase
Panasonic
Persil
UK Property
McCarthy & Stone
Pegasus
ChurchillRetirement
Roffey Homes
David Wilson
Richmond Village
Fairview
Savills
Redrow
Park Homes
Womens lifestyle
LOreal
Garnier
NiveaTen Years Younger
Peter Hahn
Artigiano
Imedeen
Cars
Peugeot
Renault
KiaHyundai
Ford
Suzuki
VW
Honda
Nissan
8/9/2019 Media Pack Feb 2012
13/22
Saga Magazine has a special relationship with its readers
>> Saga Magazine is personally invited into 631,530* homes every month.
>> Saga has an intimate relationship with its readers.
It is a one-to-one relationship between magazine and reader.
>> Saga Magazine is seen as a useful source of information on services and products,giving ideas on things to do and buy.
>> Many of our readers are also buying other Saga products, holidays, insurance etc.
>> Saga is one of the UKs most trusted brands.
Readers of Saga Magazine associate advertisers with that same trust.
13
SOURCE: *ABC JULY - DEC 2011
8/9/2019 Media Pack Feb 2012
14/22
Advertorials and inserts offer a different approach in reaching Saga readers
Below are some examples of advertorials recently seen in Saga Magazine,
for which a comprehensive service of design and copywriting can be provided.
14
8/9/2019 Media Pack Feb 2012
15/22
Saga Magazine readers are grandparents as well
>> Grandparents have an increasing importance to the family unit these days.
>> There are 13.3 million grandparents in the UK, thats 22% of the UK population.
>> With increasing longevity we are now in a situation where a greater part of
peoples lives are spent as a grandparent than as a parent with children at home.
>> Grandparents have an average of four grandchildren.
There are 53 million grandparent/grandchildren relationships.
15
SOURCE: FUTURE FOUNDATION
8/9/2019 Media Pack Feb 2012
16/22
Summary
>> Adults who are over 50 account for 43% of the adult population a section growing
faster than any other set.
>> The over-50s have a collective pot of 175 billion pounds of disposable income, which
is greater than any other group.
>> With fewer financial ties, the over-50s have the leisure time, the ability and willingness
to shop for consumer durable, technical, leisure, and luxury goods.
>> Saga Magazine is unrivalled at delivering a huge and exclusive over-50s audience
with a higher disposable income than the national average.
16
8/9/2019 Media Pack Feb 2012
17/22
Saga Digital and Online opportunities
>> The over 50s are the fastest growing age group of internet users
>> Saga has a unique online social networking community, Saga Zone, with more than 70,000
registered users. Its an opportunity to engage with Saga customers in an informal setting
>> The Saga Magazine e-newsletter has over 40,000 subscribers; with a further20,000 subscribers to the Saga Money e-newsletter and 17,000 to the Saga Health e-newsletter
>> Sagas online magazine and community site is growing day by day
>> See www.saga.co.uk/magazine
>> Saga Magazine is available as an app on the iPhone and iPad for just 1.99 an issue
17
8/9/2019 Media Pack Feb 2012
18/22
Youll be in good company when advertising to Sagas 1.417 million* readers
18
NRS APR - SEPT 2011
8/9/2019 Media Pack Feb 2012
19/22
Saga Magazine Advertisement Rates
Double page spread 21,750
Single page 11,250
Inside front cover 13,500
Outside back cover 13,500
Half page 6,350
Quarter page 3,750
Right hand page, front half, guarantees 15% premium
Front half guarantees 10% premium
15% agency commission (PPA recognised only)
All other guarantees including FM 5% premium
VAT at current rate
Terms and conditions upon request
Advertorials and inserts taken by arrangement
Rates on application. Maximum insert size A5
For further information and to reserve space, please
contact:
Martin Smith Director of Media
Jeff Pearce Advertisement Sales Manager
Greg Pearce Account Sales Manager
Jodie Gicquel Production Controller
Saga Publishing Ltd
3rd Floor, Clarges House, 6-12 Clarges Street,
London, W1J 8AD
Telephone 020 7233 1157
Fax 020 7233 1158
Email adsales@saga.co.uk
Applicable February 2012
19
8/9/2019 Media Pack Feb 2012
20/22
Saga Magazine Advertising Format Specifications
Statutory advertisement size requirements
Double Page Spread:
Trim Size: 260H mm x 380W mm
Type Area: 240H x 348W mm
Bleed Size: 266H x 386W mm
Full Page Ad:
Trim Size: 260H x 190mm
Type Area: 240H x 174 mm
Bleed Size: 266H x 196 mm
Half Page Vertical:
Type Area: 240H mm x 85W mm
Half Page Horizontal
Type Area: 118H x 174W mm
Quarter Page Ad:
Type Area: 118H mm x 85W mm
20
Please ensure that all of the requirements / dimensions are correct before the files are sent,
in one of the following formats: Collect for output (Quark Xpress, InDesign) or Flight-check (preferable)
8/9/2019 Media Pack Feb 2012
21/22
8/9/2019 Media Pack Feb 2012
22/22
Saga Publishing Ltd. Magazine conditions continued
11. All Advertisement Rates are gross of Agency commission but exclusive of VAT and the currently Advertising Standards
Board of Finance surcharge payable by the Advertiser. The Customer is responsible for collecting this surcharge from
the Advertiser Standards Board of Finance.
12. If the Publisher accepts cancellation of an Advertisement or series of Advertisements or withdraws an Advertisement
because of a breach by the Customer of these Conditions on in accordance with Conditions 7(a), (d), (e) and (f) or 18 it
is entitled to make a cancellation charge not exceeding the full fee payable pursuant to Condition 5 and to with draw or
be refunded any series discount to which the Customer or the Advertiser would otherwise have been entitled.
13. The Publisher may recover from the Customer and the Advertiser all costs incurred directly or indirectly by the Publisher
as a result of artwork being provided to the Publisher:
a) Other than in accordance with the mechanical specifications for artwork contained in the Publishers rate card or
otherwise notified to the Customer; or
b) After the agreed date for the submission of such artwork.
14. The Publisher reserves the right to charge the full rate for inserts where the Advertiser fails to deliver them at the time
and place agreed in accordance with Condition 5. Surcharges will be applied if the weight if the insert exceeds the
weight advised to the Publisher.
15. Except in the circumstances set out in Condition 12 the Customer must give at least four months notice prior to the
Cover Date to stop or suspend an Advertisement. The Publisher may, in its sole discretion, charge the Customer the full
Fee in respect of any Advertisement stopped or suspended by the Advertiser on less than such period of notice.
16. If a copy of the Advertisement is not received by the date agreed pursuant to Condition 5 the Publisher may cancel the
Booking and the Customer shall pay the Fee by the Cover Date. Interest shall accrue on all amounts outstanding after
the Cover Date in accordance with Condition 10.
17. All property belonging to the Advertiser including original artwork is held by the Publisher at the Customers risk and the
Customer is responsible for ensuring that the same are insured against loss or damage for whatever cause. The Publisher
reserves the right to destroy all artwork which has been in its custody after twelve months from the date of its most
recent inclusion in any Saga Media.
18. It is a condition of acceptance of the Advertisement that each of the Customer and the Advertiser undertakes that
names and addresses obtained by the Advertiser as a result of the publication of the Advertisement:
a) Shall not be sold or provided on any basis whatsoever to any other person or organisation; and
b) Will be used only by the Advertiser and only in connection with the supply or offer of products and / or services
which are substantially similar to the products and / or services the subject of the Advertisement.
19. Each of the Customer and the Advertiser undertakes to comply at all times with the Data Protection Act 1998 and
the regulations, codes of practice and guidelines made thereafter (the Data Protection Act) in respect of information
obtained by it as a result of an Advertisement in any Saga Media. The Advertiser warrants that it has appropriate
technical and organisational measures in place to protect any personal data processed by it against unauthorised or
unlawful processing of personal data and against accidental loss or destruction of, or damaged to, personal data held or
processed by it and that it has taken reasonable steps to ensure the reliability of any of its staff which will have access to
such personal data.
20. The Advertiser shall not (other than at the specific request of a reader) make or permit to be made a direct sales visit, or
any appointment for such a visit, to readers who have responded to their Advertisement.
21. a) The Customer shall notify the Publisher of any complaint it or the Advertiser may have regarding the Advertisement,
its publication, or the terms of performance of this contract forthwith upon the circumstances giving rise to the
complaint coming to its attention and in any event within 30 days after the Cover Date
b) Neither the Publisher nor its officers, employees or subcontractors shall in any circumstances be liable to the
Customer or the Advertiser for any indirect or consequential loss (including loss of revenue or profit or loss or liability in
respect of any third party claim) arising from any Advertisement or in connection with any Saga Media
c) The Publisher shall make all reasonable endeavours to ensure that loose inserts are included in the Saga Magazine in
accordance with the booking, but shall not be liable for any failure to achieve this objective. If the Publisher fails without
good cause to include inserts in an issue of the Saga Magazine the Customer shall be entitled at its option to have the
insert included in the next available issue or to be refunded the Fee paid to the exclusion of any other li ability on thePublisher its officers employees or subcontractors.
d) The Publisher will take reasonable care in the performance of the reproduction and printing of Advertisement on Saga
Media. The Publisher shall not be liable to the Customer or the Advertiser in respect of any direct or indirect loss incurred
by them arising from:
i) Any delay in the publication of Saga Magazine or the date an Advertisement appears on the Saga
Website;
ii) Any errors arising from the reproduction and printing of an Advertisement in any Saga media.
e) The liability of the Publisher and of its officers employees and subcontractors under this contract or in tort (including
negligence) or otherwise shall be limited to th e Fee paid by the Customer for the relevant Advertisement.
22. Each of the customer and the Advertiser shall hold harmless and indemnify the Publisher and its officers, employees and
subcontractors from and against all actions proceeding costs claims liabilities and losses (including legal costs) arising
out of:
a) Any claim or allegation that the Customer or the Advertiser (as the case may be) is in breach of any of its obligations
hereunder; and
b) Any claim made against the Publisher arising out of the publication of the Advertisement; and
c) Any dispute between the Customer and the Advertiser.
23. The rights of the Publisher hereunder shall not be waived or affected by the Publisher to exercise any of its rights
hereunder.
24. No person other than the Publisher and the Customer may enforce these Conditions by virtue of the Contracts (Rights if
the Third Parties) Act 1999.
25. These Conditions shall be governed and construed in accordance with Laws of England and the courts of the England
shall have exclusive jurisdiction to settle any claim, disputes or matter of difference which may arise out of or in
connection with these Conditions or the legal relationships established by these Conditions.
22