Billboard Magazine is aimed towards any gender, depending on the cover star most often. But the magazine itself is aimed towards a large age range from 25-54 years old. Once again it depends on the cover star of the magazine per issue.

The magazine most likes to follow the music which is popular at the time and they believe that the chart is made up of different artists and that is because the chart is build by any gender between the age of 25 and 54 years old most often, and therefore they use stars who are in the chart and each issue appeals to a different audience linked to the cover star.