Laurence Hisee, Ben Davis & Mason Halliday

LOGO PRESENTATION

Our Logo’s.

Logo Development 1

Logo Development 2

Logo Development 3

In this logo development I started by changing the splat from a pure dark purple, to a more shiny looking one. I did this by using a fade tool to fade the colour from the centre to the edges, this softened the purple and makes it look shiny. The final development is where I changed the colour of the E and the 4 to white, this worked better with the corporate identity theory of E4. I also repositioned the E and 4 so that they are closer together and slightly touching to make it look as though the E flows into the 4.

Final Logo and

JustificationI chose this as my final logo because it links

very strongly with the corporate identity theory. The colour of the logo is purple, which is E4’s signature colour, I also used the colour white on the font which again fits with E4’s corporate identity theory. I also decided to use this as my final logo because it fit with the target audience of E4, it isn’t too childish but it can be easily recognized due to the bright colour and simplicity of the logo.