What digital means for integrated

comms

Or...

GCSE Electronics

Revision

Meat World

Digital World

Medium

Medium

Person

Person Services

Money

Meat World

Digital World

Medium

Medium

Person

Person Services

Money

Intrigue Persuasion Buzz Conversion

Intrigue Persuasion Buzz Conversion

Input OR logic Gate

Relay Output

Intrigue Persuasion Buzz Conversion

Input

Intrigue Persuasion Buzz Conversion

Input OR logic Gate

http://www.findnigel.com/

Intrigue Persuasion Buzz Conversion

Input OR logic Gate

Relay

Intrigue Persuasion Buzz Conversion

Input OR logic Gate

Relay Output

Intrigue Persuasion Buzz Conversion

Input OR logic Gate

Relay Output

Intrigue Persuasion Buzz Conversion

Augmented advertising

TransmediaStorytelling

Harness Social media

Allow action

• Allow deeper involvement

• Tell story over multiple media

• Encourage/ harness buzz

• Avoid Coitus Interruptus

So, all those hours of

Physics GCSE

weren’t for nothing…