Who’s the Gen Y !

!

!

consumer ?

of the total population

18 - 35 years old

Biggest consumer group

1/4

YGen

We leave the family home

…older

We study

…longer

We integrate the professional world

…later

Our long-lasting relationships are

delayed

We’re sceptic about

politics

Our budget is

tighter

…and the society pushes us to consume

even more

Parents are here

to help for important expenses

…but we assume our treats ourselves (clothing, going-out, etc.)

to blend in We w

ant

…but also to stand out by our talents

We want to

look good no matter what

We need aesthetics

…and function

We like

our clot

hes multi-functional,

stylish & economical

We’re not really

!

!

to a certain spot

loyal

We’re not very

patient either

We look for immediate

satisfaction

We buy products that reflects us

We spend easily

& love shopping

…But we pay close attention to

the promotions

We’re

multi-channel shoppers

We buy online

…but still prefer retail stores

We like to try

new & innovative things

We get bored

quickly

We’re tech-savvy

Parents influence our consuming decisions

…but we also influence theirs

as do

friends &

girlfriends (or boyfriends)

We’re stressed

…and multi-connected

We love to go to

the movies most of all

We like to be entertained

We like music

& action

We like original, humorous & authentic commercials

…but Peer influence is higher than commercials

We have appetite for

information

We look for quality & value

…but also fastness & good service

We like the buying process to be easy

We appreciate being

guided clearly

We like to be treated

personally & friendly

We want our brands to be totally

clear with us

We like to be asked our

opinion

So Yes, we are a

complex

customer

But if satisfied, we can

benefit your brand

like never before

Share your impressions, comments & secrets: jeremie.lorrain@gmail.com

Author

Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista,

Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very

Open-minded, People and Opportunity-Oriented.