Menna’s Joint“Spread the Franchise”

Jeahyung Lee

• Entertaining Promotion• Target Audience• Big Idea• Strategy• Key Performance Indicator• Budget• Summary

Menna’s Joint.

Did you see this picture? Are you hungry? Order now! No phone? No worries here is our online-order address. www.mennasjoint.com/order-online/

Look at this Piece of Heaven.Want more choices? No problem! Look at our menu!

Why should YOU, yes YOU, eat Menna’s Joint?

• It is the best dub in town, delivered right to your doorsteps!

• Best hangover food. Period.• Flexibility of ordering online!• Studying late at night? Menna’s Joint will give

you that extra-boost!

Target Audience

Big Idea

• Spread Awareness of Menna’s Joint through the use of Social Media and Inbound Marketing.

• Spread the franchise of Menna’s Joint chain more and create a program so that people can open up their own stores under the name Menna’s Joint.

Strategy

• Social Media• Facebook/Twitter• Blogs/Instagram• Google Analytics.

• Search Engine Optimization• Inbound Marketing

• Newsfeed Websites• Youtube• Radio• Banners/Adwords

Social Media and SEO•Increase public relations with people through Facebook•Social Media usage•Gain customers and fans that will follow tweets and promotions from Facebook as well as people who would want to open up their own Menna’s Joint Franchise.•Make famous the figurehead of Menna’s Joint•Post cool pictures from the sroe through Instagram and show the “Piece of Heaven” that is Menna’s Joint.•Blog posts to let people know of special promotions and deals as well as interaction through reviews.•Use Google analytics to do things such as geographically targeting specific audience, keeping track of the advertising budget, and share knowledge with people who want to open up their own franchise.•Search Engine Optimization usage to make sure Menna’s Joint appears first on search results.

Inbound Marketing

• Advertise through internet and other means of inbound marketing in order to interact, entertain, and advertise products of Menna’s Joint.

• 200 million americans have registered their phone numbers to be excluded from phone marketing86% of the people ignore television ads42% of businesses have acquired customers through Twitter57% of companies have acquired customers through LinkedIn48% of companies have acquired customers through Facebook

• Youtube is the most viewed video-website in the World Wide Web.Inbound Marketing is a lot cheaper

Key Performance Indicator

• More franchises opening around the nation• Spread awareness of the name “Menna’s

Joint” and Its figure head, the “Dub Mon.” Every major chain-company has a figure head.

• Online public relations and usage of Social Media so more people talk about Menna’s Joint and so that it gains more popularity.

Budget

• $12,600 will be used in a time-frame of 6 months.

• $4,200 Social Media• $3,200 Search Engine Optimization• $3,200 Inbound Marketing• $2,000 Consultant Fees

Summary

Audience

•College Areas and Campus areas.

•Late-Night people, Students, Partying, Dinner, Delivery

Strategy

•Social Media to interact with audience and advertise products

•Search Engine Optimization including spending money on keywords and such

•Inbound Marketing

Goal

•Increase sales and people buying more dub

•Increase number of stores