Post on 06-Feb-2015
description
transcript
Kaytee ConnorNov/27/12
METRIC MAZECASE STUDY
IMCSLC Facebook
@imcslc Twitter
#imcslc Hashtag
IMCSLC YouTube
4 Digital Brands:
Sentiment Analysis
IMCSLC FACEBOOK PAGE
Influencer Analysis
IMCSLCFACEBOOK PAGE
Posts = 76
Feedback = 36
Likes = 222
Volume Analysis
IMCSLCFACEBOOK PAGE
IMCSLCFACEBOOK PAGE
Content Analysis
The content we have includes:pictures, video, comments, tags, conversations & postings of projects and news.
We have students and teachers constantly posting to the IMCSLC Facebook page which increases the amount of content we have available
@IMCSLCTWITTER PAGE
Sentiment Analysis
Positive = 1
Neutral = 42
Negative = 0
Influencer Analysis
@IMCSLCTWITTER PAGE
Volume Analysis
@IMCSLCTWITTER PAGE
@IMCSLC TWITTER PAGE
Content Analysis
Sentiment Analysis
#IMCSLCHASHTAG
Positive = 21
Neutral = 68
Negative = 0
#IMCSLCHASHTAG
Influencer Analysis
Volume Analysis
#IMCSLCHASHTAG
#IMCSLCHASHTAG
Content Analysis
Sentiment Analysis
Sentiment = 1:0
Passion = 50%
Influencer Analysis
Reach = 50%
10 days avg. per mention
25 unique authors
IMCSLCYOUTUBE CHANNEL
Volume Analysis
10 videos uploaded
10 subscribers
939 video views
Content Analysis
Total of 44 sources
IMCSLCYOUTUBE CHANNEL
I could not find any competing programs or schools on any of the channels
BENCHMARK ANALYSIS
Sources usedTWITALYZER
TWEET ARCHIVIST
SOCIAL MENTION
FACEBOOK ANALYTICS