Google Analytics For Small and Medium Businesses:Metrics That Matter

OLGA KOSTOVA Digital Marketing Specialist and Web Analyst

- 2016 -

about me

5 year experience in web analytics and digital marketing

more than 1 year living in Budapest

first time giving a speech in English

Google Analytics provides us with 3 types of data

• session based

• event based

• transaction based

• session based

• event based

• transaction based

• adjustable

• adjustable

• achievable

session based data

you can adjust session based data

There are two methods by which a session ends:

Changing settings of your Google Analytics account

Changing your tracking code

event based data

you can alter bounce rate and session duration as well as other events you have set up

JustinCutroni

RobFlaherty

Scroll Depth

Time on page

AnastasiaTimoshenko

transaction based data

you can not modify representation of transaction based data

transaction based data

e-commerce projects

non e-commerce projects

(Simo Ahava’s solution)

follow your KPIs

transaction based data

session based dataevent based data

follow your KPIs

OLGA KOSTOVA

kostova.olga@gmail.com

@volya.kostova

volyamarketing.com

Thank you!