Metro academic

transcript

Stephen Abram

Gale Cengage Learning

METRO Nov. 15, 2012

Building the New Academic Library Experience

Who are you?

What are your library’s top 3 strategies this year?

Staff Development (soft skills, consulting skills, CRM Liaison, teaching, Technology, common core, human development)

Staff Positioning (social media strategy, liaison, discovery of expertise)

eLearning strategy (scalable, LMS development, copyright)

Fluency (search, discover, find, tools, use)

Analytics (research, proofs, analysis, etc.)

Repositories (discovery, Linked Data, OCLC, DPLA, etc.)

Mobile (the whole mosaic, device agnostic, eBooks, seamless)

Experience Portals (high value, political, and repetitive interventions)

New Spaces

‘Alternative funding sources’

My external perspective on priorities

Library Megatrends

All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:

• Public Libraries

• Academic Research Libraries

• Community College Libraries

• School Libraries

• Specialized Libraries and embedding

• Consortia

But they all share more in common that they are unique or different.

Trends Differ by Library Sector

Digitization’s real impact – non-fiction

Format

Print, ePUB, PDF, Kindle, etc. etc.

CD, DVD, USB, etc. etc.

Streaming

Licenses, Open Access, Creative Commons, etc. etc.

eBooks

eJournals

eContent

Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)

Author Lawsuits

Citation fragmentation (Thomson new initiative)

Content Fragmentation

Big challenges to the collection mindset:

• Text

• Graphics & Charts

• Formulae

• Pictures

• Maps

• Video

• Audio

• Gamification

• Deep Data Mining

• Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary

• Assessments

• Soundtracks

• Etc. etc.

Beyond Text

Cloud(s)

Device dependencies

Format dependencies (e.g. Kindle or PDF)

Amazon

ADVICE . . .

Walled Gardens

Textbooks

eLearning

Learning Management Systems

Cohort Learning Environments

Presentation Systems

Virtual Conference Environment

Personal Learning Environments

Collaboration Software

Agnostic object integration

Learning Object Diversificationand Fragmentation

Teens / Post-Millennials

Millennials

Intellectual versus physical access paradigm

Other demographics

Business versus Consumer

The Device Divide (and not among the users)

Mobility

Haves and Have-nots

End User Fragmentation

Consumer Search

Specialized Search

Professional Search

Semantic, Sentiment, Suggestion Search, image search, etc.

Mobile search

Social search

Augmented Reality

SEO, SMO, Content Spam

Geo-location

Search Fragmentation

Feature Phones

Smartphones

Tablets

Laptops

Desktops

Gaming stations

Television

E-Readers

Internet of Things

Browsers

Technology Fragmentation

The polarization of discussion

Black and White

Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.

Black & White

Recognize key shifts

eLearning

Repositories

Content Archipelagos

LibGuides

Patron-driven acquisitions

Information Fluency

Demarcation between Undergrad, Grad and Faculty/Staff strategies

Administration outliers

Copyright compliance

E-Coursepacks and e-Reserves

Gamification

Strategic budgeting

Partnerships

Organization development and retirements

Academic Research Libraries

Information Literacy / Fluency

Distance education and eLearning

Textbooks, Reserves, Coursepacks, e-all

MOOCs as threat and opportunity

Mobility

Gamification

Collections for new degrees and certifications

New regulations

Community College and Undergrad

Common Core

21st Century Learning

Future of the textbook

Scaffolded Information Literacy / Fluency

Filters

Staff and Faculty relationships and development

Classroom pages

Integrating the newest research insights

Retirements and physical plant

The parent . . .Teacher … Educrat . . . Bureaucrat . . . Student . . .voter divide

School Libraries

Intranets

MS SharePoint

Relationship building

Embedded Librarianship

Knowledge ecologies

Indoctrination of new employees

Specialized Libraries

Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)

eBook issues and device training

Community Glue

Economic Impact

Patron-driven acquisitions

Experience Portals

Programs (esp. teen, distance ed, business, career, health, makerspace)

Partnerships

Education and Learning

Literacy of all kinds

Public Libraries

Library Renewal

EveryLibrary Advocacy PAC

OCLC Linked Data

CULC eBook Project

3M e-books (CALIFA / Douglas County initiatives)

Cloud initiatives

National (e.g. Canada, France…)

Consortia: Next Step Cooperation

Where are the real pain points?

So what is the answer?

Grocery Stores

Cookbooks, Chefs . . .

What is an EXPERIENCE?

What is a library experience?

What differentiates a library experience from a transaction?

What differentiates academic libraries from Google/Bing?

The Evolutionof Answers

Why do people ask questions?

Is your l ibrary experience conceptually organized around target groups, answers and programs?

Or collections, technology and buildings?

Why do people ask questions?

Who, What, When, Where

How & Why

Data – Information – Knowledge - Behavior

To Learn or to Know, to Discover

To Acquire Information, Clarify, Tune

To Decide, to Solve, to Choose, to Delay

To Interview, Delve, Interact, Progress

To Entertain or Socialize

To Reduce Fear

To Help, Aid, Cure, Be a Friend

To Win A Bet

• Access to the library collections and services from any device, at any time from anywhere. (mobile)

• Massive aggregates of information that have been selected for inclusion because of their quality by either: a) librarians, or b) filtered by communities of users through ranking systems and ultimately reviewed and signed-off by librarians for final inclusion in those aggregates. (cloud computing)

• Discovery workbenches or platforms that allow the users to discover existing knowledge and build new knowledge in highly personalized manners. (discovery products with new extensions)

• Easy access and integration of the full range of library services into other products they use frequently, such as course or learning management systems, social networking, discussion forums, etc. (rich API's, extensive support of Apps and standards to support other extensions) [Linked Data]

• Contextual support, i.e. the ability for librarianship to help members understand the environment in which a particular piece of work was generated (for instance, Mark Twain's writings, or scientific research-is this a peer reviewed publication? (new products needed)

• Unbiased information. (start conveying the distinction, a huge differentiator)

• Pro-active services. Get out in front. Someone up for tenure? Go to their office. Find out what they need and get it to them. (analytic tools, coupled with massive aggregates of data)

Carl Grant’s Differentiators

Sustainability versus digital evolution

• Our people are our brand – not information, databases, technology or books. Staff deliver the service. A service devoid of staff promotion is a recipe for failure or outsourcing.

• Question improvement

• Predictive service through excellent contextual relationships

• Copyright knowledge and compliance

• Service, professional service not good and efficient step&fetchit servitude

• Information fluency professional development – not mere training, literacy, …

• Special and unique collections curated in context and pruned as needed

• Curriculum, discovery, teaching and research alignment

• Visibility where the users are, not a destination strategy

• eLearning development teams, MOOCs, eTextbooks, eReserves, eServices, etc.

• Developing rubrics, measurements and proofs of impact

Stephen Abram’s Key Differentiators

What are your top 10-20 questions?What is the service portfolio model that goes with those?

Reference Facets of the Library of Virginia Story

September 2010 Survey Data

62 of 91 LVA library systems (68%)

Health and Wellness / Community Health / Nutrition / Diet / Recovery

Genealogy

Legal Questions (including family law, divorce, adoption, etc)

Local History

Homework Help (grade school)

Government Programs, Services and Taxation

Careers (jobs, counseling, etc.)

Travel and Vacation, Tourism Support

Personal Finance and Investments / Financial Literacy

Retirement and Seniors Services

Coming to America or our Community (Immigration, Moving)

Business. Leadership and Management

Adult Literacy / ESL

Small and Medium-sized Business Support

History Studies (Civil War, WW2, etc.)

Finding People / Biographies

0.00 0.20 0.40 0.60 0.80 1.00 1.20

Relative Patron Interest in Various Areas

Top 13

What is your meal in library end-user or research, and learning terms?

Programs, collections, services . . . Portfolio

What are your Research Priorities?

What is a meal in library end-user or research, and learning terms?

Let’s think

Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?

The new bibliography and

collection development

KNOWLEDGE PORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

Library Space

First Impressions: Security, Circ Desks, Signage

Cleanliness

Retail models

Displays (return carts, colour blocking, …)

Signage

Community Commons

Boundaries

Parking lots and the skirts as public programming space

Street fairs

Partnerships

Gardens

Wireless

Technology commons . . . Smart Rooms

Library “Experience” Space Concerns

What are the real issues?Craft versus Industrial Strength

Pilot, Project, Initiative versus Portfolio Strategy

Hand knitted prototypes versus Production

e.g. Information Literacy initiatives

Discovery versus Search versus Deep Search

eLearning units

Strategic Analytics

Value measures

Behaviours

What We Never Really Knew Before (US/Canada)

27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very

first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.

We often believe a lot that

isn’t true.

2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement.

71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.

71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.

79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.

87% of students believe online libraries and databases have had the most significant impact on their overall learning.

62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.

E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.

44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.

32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)

49% of students believe that online libraries and databases will have the greatest impact on student engagement.

Students are more optimistic about the potential for technology.

What we know is POWERFUL! Facts + Stories

Via Stephen’s Lighthouse Blog

“Curb Your Librarian Frustration in 8 Easy Steps”

New York State 2012 Summary of School Library Research

Ken Haycock OLA Summary of School Library Impact Studies

Advance: McKinley HS Study by Project Tomorrow

Project Tomorrow reports to Congress

Alison Head and Information Fluency research

Foresee Data and Overall Usage Data

Pew Internet & American Life reports

Bill & Melinda Gates Foundation studies

IMLS, NCES, ARL, ACRL, ALA, LJ, etc.

The Value of Libraries Soundbite The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/

The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/

The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/

http://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/

The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/

Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/

Storytelling…

The Value of Libraries Soundbite The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/

ACRL The Value of Academic Libraries

http://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/

VALUE OF ACADEMIC LIBRARIES TOOLKIT

http://www.ala.org/acrl/issues/value/valueofacademiclibrariestoolkit

• Working Together: Evolving Value for Academic Libraries

http://libraryvalue.wordpress.com/report/

Analytics DrivenCOUNTER Sushi

Vendor statistics

Foresee

Google Analytics

Social Analytics

Gate Count

Circulation

Web site stats

Programs

Research projects and samples

Visuals and Infographics

Be More Open to the Users’ Path

What Would You Attempt If You Knew You Would Not Fail?

My Humble Recommendations Focus on the user, I mean really

Pilot and experiment with mobile social cohorts

Classes (mobile training or extended learning)

Reading cohorts and book clubs

Patron-driven strategies first

Associations

Fundraising

Meetings

Teams (business or sport)

My Humble RecommendationsActively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.

Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.

eLearning

Mobile

Distant

Get to where the user is.

My Humble Recommendations

Design for frictionless access using such opportunities as geo-IP and mobile ready websites

Test everything in all browsers – mobile or not – all devices.

Invest in usability research aimed at the user experience and test and learn from it and share your learning.

Don’t prioritize the librarian experience first

Watch key developments in major publishing spaces – retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport the differences and opportunities

My Personal Hobby Horses

This is an evolution not a revolution

The REAL revolution was the Internet and the Web.

The hybrid ecology is winning in the near term for operating systems and content formats.

This is good since competition drives innovation and we’re in a Renaissance not an end game right now.

Engage in critical thinking not raw criticism. Be constructive.

Critical thinking is not part of dogma or religious fervor or fan boy behavior.

My Personal Hobby Horses This is an evolution not a revolution

Perfectionism will not move us forward at this juncture.

Really understand the digital divide and remove your economic and social class blinkers

Get real about teens and Boomers

Get over library obsession with statistics and comprehensiveness.

Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)

My Personal Hobby Horses

This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.

The power of libraries

A Third Path

SmellyYellowLiquid

Appeal?

Consider the Whole Experience

Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

stephen.abram@cengage.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook, Pinterest: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: @sabram

SlideShare: StephenAbram1

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