Michael Huang - Brand New Old Skool - Seattle Interactive 2016

Post on 09-Jan-2017

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transcript

🕵 Exploring

📱 Technology’s

@mikesteezie

#

🤔

👟

what if?Question:

is it dope?

🕵 Exploring

📱 Technology’s

💥 Impact

🔛Counter-Culture

counter culture.

people

technology

culture

there is no blueprint

Lesson 1:

x factor = culture

make space for culture

What’s culture?

No, it’s not this.

CultureKnowledge Norms Conventions Morals Beliefs Arts

Culture

Counter Culture

CriticalMass

Culture Knowledge Norms Conventions Morals Beliefs Arts

Problems

problems create a need for:solutions

Counter Culture

CriticalMass Culture

the Connected Age

cognitive surplus

“Our social tools are not an improvement to modern society, they are a challenge to it.”

- Clay Shirky

“A revolution doesn’t happen when society adopts new tools. It happens when society adopts new

behaviors”

- Clay Shirky

invest in culture

Lesson 2:

5.96 billion cans sold in 2015.

the future

there is no blueprint

Lesson 1:

stop trying to measure everything

data can be misleading

invest in culture

Lesson 2:

Now:Arts Diversity Beliefs Experiences Causes problems

Before:Needs Norms Other shit

redefinebrand

businesstechnologyexpertise

working withartists

influencersPOC’s

community members

Director Creative StrategyAccountsBreakdancer

OrganizerFashion Influencer

WaackerPopper

PromoterProducer Emcee

culture + technology

Because the attempt alone to solve our most profound problems creates the conditions for our brightest ideas and greatest triumphs.

thank you.🙏

@mikesteezie | mike@socialmilli.com