Michael Schade, CEO FISHLABS Entertainment GmbH

Mobile Games White Nights

Original vs. Console/PC IP on Mobile

St. Petersburg, June 28, 2013

Console Game Experience on Feature Phones

0

50

100

150

200

250

300

350

400

450

500

2007 2008 2009 2010 2011 2012 2013

MTri

an

gle

s/s iPhone 3D Performance

Power VR 6

Next iPhone Faster Than Playstation 3!?

Evolution of Galaxy on Fire…

Galaxy on Fire™, J2ME, 512 KB, 2005

…what a blast!

Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012

Mobile is truly massive!

495

72

209 155

722

128

202

148

918

190 204

142

76 77

0

100

200

300

400

500

600

700

800

900

1000

Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3

Mil

lio

n U

nit

s

2011 Shipments

2012 Shipments

2013 Shipments

Total Shipments

Total!

Console/PC IP Pros

Console/PC IP Cons

Featured on the US Apple App Store

Featured on the US Apple App Store

AAA IP + Premium + 3.5 Stars = $,$$$ p.m.

Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.

AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.

Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.

Featured on the US Apple App Store

Inspired IP + Premium + 4 Stars = $$,$$$ p.m.

Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.

AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.

AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.

Featured on the US Apple App Store

Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.

Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.

AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.

Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.

Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.

Featured on the US Apple App Store

Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.

AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.

Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.

Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.

Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.

Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.

Conclusion

michael@fishlabs.net

Thank you for listening!

FOLLOW US ON:

http://www.twitter.com/fishlabs

http://www.facebook.com/fishlabs

http://www.youtube.com/fishlabsgames

WE ARE HIRING:

jobs@fishlabs.net

Featured on the US Apple App Store