Microbrand Affiliate Marketing: Keys to Long-term Success

transcript

THE KEYS TO LONG TERM SUCCESS

BY NICK REESEnicholasreese.com

#ASEMB#ASE11

Microbrand Affiliate Marketing

As an aff iliates there are very few real competitive

advantages you can create.

The Problem All Affiliates Face

I know your keywords.:D

@nickreese | nicholasreese.com

The strategic advantage one business entity has over its

rival…

-Wikipedia

Competitive Advantage

If so, you don’t have a long term business.

What other businesses are like this?

Does Talking About Your Business Hurt Your Business?

Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese

Creating a Competitive Advantage

The Affiliate Value Chain

What is the easiest way to cut costs?

Cut out the middle men that are extracting value.

The Battle of the Middle Man

Referrer CloakingCookie Stuff ingPromoting low value rebillsShady business in general

Examples of Extracting Value

What can you do to make

Merchants & Customers

Love you?

Win-Win-Win

A Short Story

Educating the CustomerBeing TransparentRelationshipsReputation

What Worked

What can you do to make

Merchants & Customers

Love you?

Creating a Win-Win-Win

Being Educated (most cases)

Honest reviews & unbiased opinions

Personalities

A Solution to Their Problem

What do Customers Love?

Educated Customers (most cases)

3 r d Party Reviews

3 r d Party Interviews

Online Reputation Management (aff il iates are great for this)

What do Merchants Love?

What is missing from the current market?

How can you as an aff iliate add a unique perspective?

It’s All About Positioning

Build Amazing Content

Build a Reputation

Build Business Relationships

Build a Following

The Long Term GameplanBuilding a Microbrand

Build content that is hard or impossible to replicate.

Interviews, How-Tos, Case Studies,

Comprehensive Guides

Build Amazing Content(aka – Do Something Awesome)

Reputation is simply, repetition.

For me, it’s all about ethics.

Build a Reputation

From 1x to 10x via one custom relationship.

Think outside the standard aff iliate model.

Build Business Relationships

People Like Personalities

Disc losure : I ’m not a soc ia l med ia exper t .

Build A Following

Here’s Why:

You can Ignore me on Facebook. f b . m e / n i c k . r e e s e

You can Ignore me on Twitter @ n i c k r e e s e

You can Ignore me on Google Plus g p l u s . t o / n i c k r e e s e

But you have to delete my email

I’m Still Banking on Email

Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese

Customer know they have a problem.

Customer will spend money, instead of time, to fi x the

problem.

Choosing the Ideal Market

Solve a problem for the media companies’ viewers.

Be a v a i l ab l e f o r i n t e r v i e w.

Cr e a t e a k i l l e r r e so ur ce t he y can l i nk t o .

A sk t he m t o l i nk t o i t .

Leveraging Traditional Media

Another Short Story(Build 100k+ Backlinks in 1 month)

Learn more about me at:

nicholasreese.com

30% off Traff ic and Trust (today only)

nicholasreese.com/aff -sum/