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Brainpower for Your Investments
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Global trends in business are changing and the link betweentalent and knowledge, especially in emerging markets, hasbecome ever more explicit.
John Micklethwait, Editor-in-Chief The Economist
Head of Economist Education Emerging Markets programme
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Emerging markets arepuling ecosystems: fastpace, low risk avoidanceand chaotic patterns.This is what generates andallows the exponential oppor-
tunitieswithin.
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The onlyreliableconstant insuch entropicenvironmentsare PEOPLE.
Managerial
leadersfunction in welldefined andmaturemarkets. But inemergingeconomies onlyentrepreneurialleaders cannavigate
(Oxford Business
School, Management
Research Module)
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How much is aPersonal BrandWorth?How much is aPersonal BrandWorth?
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Personal brands are very strong in such mar-kets and are built over time.They require thoroughness, authenticity andhard work.
An emerging markets entrepreneur cannever rest one his (her) laurels. There arecontinuous opportunities to build out ofchaotic patterns, but this requires strongself discipline and permanent hard work.
Mihai Craiu, CEO MEDIA CONSULTA INTERNATIONAL
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As an interdisciplinaryemerging markets
entrepreneur MIHAI CRAIU activates atcrossroads of:
BUSINESS DEVELOPMENT
LOBBY & FOREIGN AFFAIRS
MEDIA MANAGEMENT
EDUCATION
MARKET INNOVATION
The impactful value of entrepreneurship inemerging markets is looking beyond a sim-ple count of entrepreneurs, and placing anemphasis on the contribution they make intheir societies.
(GEM Global Entrepreneurship Survey, 2011)
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How entrepreneursmake thevitaldifference in suchenvironments
How entrepreneursmake thevitaldifference in suchenvironments
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Mihai Craiu, EMBA
CEO
BusinessDevelopment &ExclusiveMedia Sales
Founder
StrategicNegotiationsEMBA
Bill Clinton travelled to Ro-mania in 2007 to launch his
famous autobiography, MyLife, following the invitationof Saptamana Financiara,
with Mihai Craiu as GeneralManager.
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MIHAI CRAIU,ACTIVITY PILLARS
INTERNATIONALLOBBY
MEDIAMANAGEMENT
BUSINESS
DEVELOPMENT
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INTERNATIONALLOBBY
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Placing Romania on the map of one of themost important geo-political internationalgroups: Bilderberg
Viscount tienne Davignon, Chairman, Bilderberg Group andFormer Vice-president of the European Commission, and
Mihai Craiu, CEO MEDIA CONSULTA INTERNATIONAL, priorto the National Bank conference: The European Union afterthe sovereign debt crisis. Bucharest, 14.10.2011.
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October 14th, 2011 was a unique moment inEastern Europe:
Two of the most influential and powerfulglobal geo-political leaders, Viscount tienneDavignon, (President of Bilderberg Group)and Mr. Richard Haas, (President of theCouncil of Foreign Relations) have attendedthe conference: The European Union afterthe sovereign debt crisis. hosted by theRomanian National Bank.
Viscount tienne Davignon and Mr. RichardHaas, have accepted to hold the conferenceat the invitation of Mihai Craiu (representingMEDIA CONSULTA INTERNATIONAL)together with the Romanian newspaperPuterea and the Romanian News channelRealitatea TV.
The European Union after the sovereign debt crisis,conference. Bucharest, 14.10.2011
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Viscount tienne Davignon, Chairman, Bilderberg Group andFormer Vice-president of the European Commission
Mihai Craiu, CEO MEDIA CONSULTA INTERNATIONALRichard N. Haass, President Council on Foreign Relations
Adrian Thiess, Founder PUTEREA Newspaper
Viscount tienne Davignon,Chairman, Bilderberg Group
and Former Vice-president ofthe European Commission
Mihai Craiu, CEO MEDIA CON-SULTA INTERNATIONAL
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Mihai Craiu, CEO MEDIA CONSULTA INTERNATIONALRichard N. Haass, President Council on Foreign Relations
Adrian Thiess, Founder PUTEREA Newspaper
Richard N. Haass, PresidentCouncil on Foreign Relations
Viscount tienne Davignon,Chairman, Bilderberg Group
and Former Vice-president of
the European Commission
Mugur Isarescu,BNR President
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Mihail GorbatchevvisitsRomania for the first time in
the 21st year after the fall ofCommunism
In 2010 Mihail Gorbatchevvisited Romania 20 yearsafter the fall of communism.Gorbatchev attended themost spectacular publicationlaunch: Puterea newspaper.The first edition has beenbrought by helicopter andhanded to him right on the
landing lawn.
Mihai Craiu was involved inthe organiation of Mr.Gorbatchevs visit with PR,Lobby and Project Manage-ment Services through hisentrepreneurial activity withMEDIA CONSULTAINTERNATIONAL.
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E-GOVERNMENT GLOBAL FORUM.A two days "Davos of Communication andTechnology".
The 2010 Edition of the e-government GLOBAL FORUMhosted over 300 attendees at the Marriott Grand HotelBucharest with the following key opening speakers: HisExcellency, Mr. Traian Basescu, President of Romania, Mr.Christian Rupp, Federal Executive Secretary eGovernment
Austria, His Excellency, Mr. Emil Boc Prime-Minister of Ro-
mania, Mr. Gabriel Sandu Minister - Ministry of Communica-tions and Information Society.
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Mihai Craiu welcoming His Excellency, Mr. Traian Basescu, President of
Romania for the opening of the eGovernment event.
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"The benefits of this type of Government(eGovernment) apply to all Romanian socio
- economic actors: companies are now ableto easily pay their bills, state authoritiescan control the procurement better andapply the process faster and more trans-parently. In this context, I recommend andraise a flag to state owned companies touse the electronic tenders system for allpublic tenders they are deploying. statedHis Excellency, Mr. Traian Basescu, Presi-dent of Romania during the opening ses-sion of the eGovernment Forum, specialguest at the event by Media Consulta Inter-national and ComputerLand.
My dear friends, First of all, I take this op-portunity to thank you for the invitation tothe Romanian eGovernment Forum today.
Really, it was a well organied event, evenmore so with the presence of H.E. Mr Tra-ian Basescu, President of Romania. Please
receive my congratulations for this eventand I wish you and your team best of luck
in the future business.Your sincerely,
Yacub Yousif AL HOSANIAmbassador of UAE to Romania
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Romanian Successful Brands
The most important business event ofautumn 2006
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A country branding initiativeaimed to promote the mostsuccessful (traditional andmodern) Romanian brands
first within Romania andthen to the rest of the world.
The event was the journalis-tic initiative of SaptamanaFinanciara magaine (headedby Mihai Craiu as GeneralManager) and supported byMEDIA CONSULTA INTERNA-TIONAL (with Mihai Craiu asPGD) with the long term goalof supporting Romanian Val-
ues and becoming a strongcommunication channel forour country brand. Nowa-days, six years after, MEDIACONSULTA INTERNATIONALis still loyal to that long-termgoal: promoting the Roman-ian values both within andoutside the country.
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MEDIAMANAGEMENT
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For the past 20 years Mihai Craiu orchestrated the launch and developmentof some of the most important Media Channels of the Romanian market. Heheld various Editorial, PR, Sales and Management positions. Thus his style ofmanagement reconciles both the editorial and commercial sides of the mediabusiness and makes the most out of this convergence.
In his past experience he headed Business Development for the main TV
channels: PRO TV, Antena 1, Antena 3, Antena 1 Constanta. During 2001 2008 Mihai Craiu orchestrated the positioning of Jurnalul National dailymagaine as Number 1 on the Romanian daily quality newspaper market (interms of readership, circulation and reputation).
In 2004 he was one of the three founders of the Business Magaine Sapta-mana Financiara; which he transformed (as General Manager and Share-holder) into the Business Press market leader dethroning the previous 15
years old leader, Capital.
He was the first to innovate within the media industry and turn the crisis
upside down. In 2009, a year when all media producers were facing the peakof the financial crisis Mihai Craiu launched Realitatea Barter Deals. Followingits success, all Media Sales for REALITATEA TV and Romantica TV have beenoutsourced to MEDIA CONSULTA INTERNATIONAL (the full service businessconsultancy firm that Mihai Craiu founded seven years ago).
Innovation, challenging the market and swimming against the current whenvision dictates, is a part of his DNA:2011 was a time when all media producers looked mostly to protect their in-
vestment and felt threatened by the uncertain economic times, coupled with
the fast pace of the technological development.Yet Mihai Craiu reframed the industry again, by founding two more challeng-ing media products: Realitatea Constanta (the main territorial TV channel inDobrogea) and the Television School Tudor Vornicu, a New Media Lab at the
forefront of fusion journalism, with focus on Social TV.
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Success in Media Sales is interdependent with ProductDevelopment, and the entire Marketing and Business Strategy
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REALITATEA TV GROUP
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MEDIA INNOVATION: THE BARTER BANK.Turning the crisis upside down
During the challenging economic crisis yearsof 2009 2010, Mihai Craiu has set-up Reali-tatea Media Barter Deals (RMBD) as the firstRomanian Barters Bank in order to transformthe financial crisiss threats (lack of media in-
vestments) into a relevant opportunity(media barter) and make good use of the newmarkets needs (media consumption with dif-
ferent, easier and more flexible payment op-tions).
RMBD is managing investments for clients inthe following fields: Auto, FMCG, Retail Bank-ing, Insurance, and Travel.
Since 2011, Mihai Craiu is also handling RE-ALITATEA Groups Media Sales operations.
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MEDIA INNOVATION: THE BARTER BANK.Turning the crisis upside down
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BARTERED PARTNERS:
AUTOMOTIVES IT&C
CONSTRUCTIONS
INSURANCE
TRAVEL REAL ESTATE
MEDICAL OPTICS FMCG
FASHION
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I strongly believe in thetouristic and business poten-tial of the Southern Romani-an Region. We intend toempower it with the mostimportant News andBusiness analysis regionalchannel
REALITATEA TVCONSTANTA.
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REALITATEA TV CONSTANTA fulfils a need in the SouthernRegion of Romania for a niche TV channel: the News, Analy-sis and Business Information Television. I believe in thestrong touristic and business potential of the Southern Re-gion of Romania and I know that at the present time newsand analysis programming were supplied by the general con-tent TV channels. However, there is an important need onthe market for a dedicated News Television (Mihai Craiu)
The TV Channel is equipped with the latestBritish technology and it is also the first localchannel to produce local TV Debates andShows. The Media Sales services are man-aged by MEDIA CONSULTA INTERNA-TIONALs Sales Division and provide an
estimated 150 000 EUR per year income.
REALITATEA TV CONSTANTA is an additionto the other Media business lines launchedby Mihai Craiu to enhance the holistic ap-proach of MEDIA CONSULTA INTERNA-TIONALs Services at the forefront of theMedia market: The Media Sales Department,the Social Television School (TV), and theBarters Bank (RMBD).
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MEDIA INNOVATION: The Social TV School.Scoala de Televiiune Tudor Vornicu (TvF).
ITS TV JIM, BUT NOT AS WE KNOW IT
Forming the first generations of TV professionalsfor the media products he is heading is Mihai
Craius main objective for TvF. The school ispreparing well rounded media specialists: digitalnatives with strong traditional media background.
Being at the forefront of media transformationsand the new media business model, the need formedia professionals for the post digital world ishigher and higher. Thus TvF estimates a marketdemand of around 600 900 students per year.Mihai Craiu owns 75% of TvF with an initial in-
vestment of 500 000 EUR, out of which 220 000equipping the school with the newest technologyand the remainder invested in Marketing Services.
The web is impact-ing our most per-sonal daily activities.Media consumptionand particularly TV
has been completelyredefined by the
technological fastpace innovations. As
an active player onthe Romanian TV
market, I believe in anew TV business
model: The Digitallyempowered SocialTV.. (Mihai Craiu)
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PRINTED MEDIA. Business Model Innovation.Saptamana Financiara.
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Together with his media
experts team Mihai Craiuwas the first to initiate aspart of the aggressive butsmart marketing editorialstrategy for SaptamanaFinanciara the most impor-tant media innovations
within the Romanian printedmedia market: lifestylesupplements, business
supplements, books series,DVD series, travel guides.
All these integrated efforts contributed inestablishing Saptamana Fiananciara as theindisputable leader on its market soon
followed and copied by several other media
products.
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PRINTED MEDIA. Business Model Innovation.Jurnalul National.
A heart ache, a pain in the backand a continuous challenge
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Jurnalul National was a heart ache, a back pain and a con-tinuous challenge! Together with Marius Tuca, the EditorialManager we wanted to make it the newspaper Romaniansand Romanian culture identify with. The most Influential,Trustworthy and Loved. We were permanently thinking howto attract more readers while keeping our guiding values
In the summer of 2005, when the SNA (The National Bureauof Readership Auditing) results clearly stated that we hadreached 1 Million readers, we knew it was not the finish lineat all; it was just another beginning of another heart ache,another back pain. We knew we had now an even biggerchallenge: to permanently meet the expectation of those 1Million readers and even always exceed them.
Mihai Craiu headed Jurnalul National 2001 - 2008 as a General Manager. It
has been his main challenge to make Jurnalul National (on the fifth positionat the time) the Number one Romanian newspaper (among quality press).
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EDUCATION.What is Harvard Looking For?
As a Harvard BusinessSchool Alumnus, Mihai Craiuhas organied yearly Harvardinduction events to inform
the Romanian candidatesabout the opportunities ofsuch a prestigious institutionas well as about its expecta-tions and requirements.
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BUSINESSDEVELOPMENT
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After over 15 years of supporting the Business Development of large mediagroups, Mihai Craiu decided to harness all this expertise into a company ofhis own. MEDIA CONSULTA INTERNATIONAL, the company he started in2003 registered, in 2011, a 15.000.000 EUR turnover.
The agency provided business consultancy services to clients as Reiffeisen/Merill Lynch and provided marketing and communication services to clientssuch as: ARDAF, Member of Generali PPF Investments Group ASIROM, mem-ber of VIG Insurance Group, Petrom, McDonalds Romania. The agency alsohas a strong public tenders department by which they managed to secureand provide outstanding services to state-owned clients such as: Transelec-trica, MDTR, The Romanian Cultural Institute (ICR), and The Ministry of theEnvironment, The Ministry of Labour, Bucharest Municipal Council, The Uni-
versity of Bucharest, and The Brokers Association.
Media Selling, Planning and Consultancy are an important part of theagencys services. Through its high class media specialists MEDIA CON-SULTA INTERNATIONAL manages exclusively the advertising inventory of: Re-alitatea TV, Realitatea de Constanta, Romantica TV, Taraf TV, and Etno TV.Together with his Consulting Team, Mihai Craiu managed to keep the firmamong the Top Five Independent management consulting firms, with a stable18% profit margin through the past six years.
For the past four years, MEDIA CONSULTA INTERNATIONAL has been certi-
fied under the ISO 9001 Quality Management System. The firm is part of theInternational Advertising Agencies Association in Romania (IAAA Romania)and of the Romanian Association for Audience Measurement (ARMA).
MEDIA CONSULTA INTERNATIONAL.Business Model.
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MEDIA CONSULTA INTERNATIONAL.
Main Clients by field of activity
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MEDIA CONSULTA INTERNATIONAL.
Clients.
2011 NEWLY GAINED CLIENTS THROUGHTHE PUBLIC TENDER DIVISION
ADEPLAST
AIG UTI Grup
Antena 2
ARDAF
ASIROM VIG
Berlin Wasser International &AG
BDOBC
BLUE AIR
Bucharest City Hall
Concordia SA
Currie&Brown London
Datacom Computer Associates
Delta Cons Tulcea SA
Digicom
Dimitrie Cantemir University
Energy Holding
Eurom Bank SA
ETNO TV
Eximbank
FNGCIMM
Harvard Business School
I.D Group
Impact
Institutul Cultural Roman
Iulius Group
Kondiment Solutions
LA FANTANA
Mc Donalds Romania
MFA Mizil
National Geographic Romania
Ness Romania
Oil Terminal Constanta
OMNIASIG
Pasteur Institut
Pneurom
PNUD - Scholarship of Romanian
Government
Policlinica Puls
Porsche BanK
Prefabricate Vest
Prodal 94
Raiffaisen Leasing / Merill Lynch
Ramplast
R.A Nuclearelectrica
REGIO
Robstone Products
Saptamana Financiara
Siveco
SNP Petrom SA
S&M Computers
Timis General Office of Finance
Transelectrica
UNICREDIT
Walmark Romania
Wiener Stadische Austria
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MEDIA CONSULTA INTERNATIONAL.
Investments.
Apart from Business Consultancy, Mihai Craiumanages Real Estate investments together
with the British Consultant
MEDIA CONSULTA INTERNATIONAL Real Estateportfolio also includes two office buildingsdowntown Bucharest, with a tangible value ofaprox 4Mil. EUR and a market value of aprox6Mil. EUR.
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MIHAI CRAIU
Business Card.
MIHAI CRAIU
Business Card.
Mihai Craiu holds an EMBA in Strategic Negotiations and Deal Making for theLong Term from Harvard Business School, Boston, USA. He graduated with aMajor in Political Studies from the National School of Political and Adminis-trative Studies. Over the last 20 years he permanently attended professional
trainings in Client Relationship Management and Negotiations (ex. as ascholar with the Soros Foundation and The Ministry of Education in Madrid,Spain, or as a CODECS Student: The Clients Relationship Management).
He is Board Member of the Centre for European Studies, Romania and Rom-soft shareholder.
He publishes Industry Reports for the most important domestic and Euro-pean Business magaines and is an active militant for the Lobby Activities onthe Romanian market.
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TESTIMONIALS
VALENTIN NICOLAUVice-president (Chairman) EUROPA FMProject manager for Lagardere GroupFormer TVR President
I am aware of MEDIA CONSULTA INTERNATIONALs accomplishments in thelast several years now and I can say with no hesitation that everythingachieved during all these years is defined under one word: quality. Even whenit worked with companies that had almost no potential, speaking in terms ofpublicity, MEDIA CONSULTA INTERNATIONAL succeeded in finding the appro-priate resources and transformed them into successful media. When it comesto Europa FM Radio Station, which has a specific target that has never been
valued, I am sure that if MEDIA CONSULTA INTERNATIONAL would take overthe sales department it would succeed in short time to induce the necessary
means for a public radio in order to develop projects specific for the broadcasts station. When speak-ing about MEDIA CONSULTA INTERNATIONAL, one speaks about Mihai Craiu. He is the founding mem-ber of this successful company and in my opinion Mihai Craiu represents success and is the guaranteeof achieving the best results on the media market. The company can deliver a well built in concept
which brings important income for a media channel.
GABI VRANCEANU FIREA
Manager of SAPTAMANA FINANCIARAGeneral Manager of the Weekly Magaine FELICIA
As an editing manager of Saptamana Financiara I have constantly workedwith MEDIA CONSULTA INTERNATIONAL and personally with its General Man-ager Mihai Craiu. I could say a lot of words about this co-operation that hasbeen very successful but I will stick to one, only: Professionalism. Together
with promptness, creativity, a permanent source of inspiration, correctness.In a business co-operation all these aspects are vital, also honesty eventhough people with whom we collaborate place this characteristic among the
last ones. As a General Manager of the magaine Felicia I worked and will work as much as possiblewith MEDIA CONSULTA INTERNATIONAL. We have great results even though we are at the beginning,
we are working as if we had years of experience. We also partnered with MEDIA CONSULTA INTER-NATIONAL for the event organied at the Romanian Athenaeum: Most Successful Romanian Brands,we launched the Romanian Successful Brands Catalogue which is now in libraries and it has a signif-icant number of sold copies. But above all these results, which one may count as being financial innature, for me personally the essential fact is that I received congratulations from the business envi-ronment.
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BORIS SCHNEIDERCEO ASIROM VIG
ASIROM is the largest insurancecompany in Romania. Our profes-sional partner is MEDIA CONSULTAINTERNATIONAL since they provedto be very fast, very professionaland very creative. This is a require-ment for an insurance company: to
react to the market very fast and very professionally. As anAustrian, I am used to high quality and professionalismtherefore when it comes to IMC I will stick with MEDIACONSULTA INTERNATIONAL.
RADU PETRICOfficial representativeof NATIONAL GEOGRAPHIC in Romania
We collaborated with Media Consulta in a very creative man-ner in sales. Mihai Craiu convinced us he will bring newclients and as we were a TV station at the beginning inmedia sales on the Romanian market we have looked for
collaborators who could introduce us to this market. For-tunately this happened through Media Consulta. There werenumerous situations in which we talked about the ideal
viewers profile for our TV Station and Media Consulta wasa real help and showed us the means to do this so that wecan bring clients to start this business. We practicallystarted this business with the help of Media Consulta.Mihai Craiu knew the media market, we where new and hisexperience for us was essential in starting the business andnow National Geographic is among the best TV Stations andis on the same level with Discovery Channel. This is a much
better positioned TV station than
the one that came 3 years ago inRomania. We thank him for offeringto us through his help the possibil-ity to catch up with the best TVStations and now to even compete
with them.
HORIA IVANOVICIGeneral Manager of the Weekly Sports Magaine FANATIK
A few days ago I was present at theevent Most Successful RomanianBrands which took place at the Ro-manian Athenaeum. There I heardDan Voiculescu saying: Mihai Craiubecame a BRAND and createdMEDIA CONSULTA INTERNATIO-
NAL which is a Successful Brand. We have also been work-ing with MEDIA CONSULTA INTERNATIONAL for over two
years and I can say they are excellent people to work with.And indeed, here, people and high quality prevail. MEDIACONSULTA INTERNATIONAL is a name like any other namebut the company is formed from of hard working creativepeople, guided by a leader: Mihai Craiu. He is also my friendand I can tell Mihai Craiu is a person that breathes Sales.
IOAN NICULAEPresident INTERAGRO
Speaking from the point of view of
the manager of a group of 23 com-panies, some of which are quite bigand with national impact, I have toadmit that our partnership withMEDIA CONSULTA INTERNA-
TIONAL, turned out during the years, extremely efficient incommunicating precise, strong messages regarding ourservices and our corporate activities.
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ALEC MACRIGeneral Manager MACRI PRESSFounder of Medicina Naturista
I own the publication Medicina Na-turista and I have been working
with MEDIA CONSULTA INTERNA-TIONAL for the last three year. Atthat time we didnt have a brand soI turned to Mihai Craiu. He prom-ised he will help me and I must
admit at first it was not an exclusive contract, it was just agentlemen agreement. However, now I have a strong exclu-sive contract with MEDIA CONSULTA INTERNATIONAL asthey brought me Advertising incomes that I havent beeneven hoping, even dreaming. The people here are doingtheir homework, are well prepared, they form an excellentteam and this is how they manage to bring ROI.
LIVIU TUDORPresident PREFABRICATE VEST
I know Mihai Craiu for over 7 years
and at the same time I work withMEDIA CONSULTA INTERNA-TIONAL; we have a very strongpartnership based on trust and ef-
ficiency. I recommend them to everycompany that needs professional-ism and efficiency.
NICOLAS BUzOIANUChairman ENERGY HOLDING
I say MEDIA CONSULTA INTERNA-
TIONAL and I say it with great sat-isfaction due to our two yearspartnership. What I can expressconcerning this company is that ithas a lot of experience, know-howand professionalism. That is why
we are so pleased to work with them. Today Energy Holdingcommunicates professionally with the help of MEDIA CON-SULTA
FLORIN VASILICAVice-President (Chairman) MERRILL LYNCH
MEDIA CONSULTA INTERNATIONALhas proved that is a very dynamiccompany capable to develop a verystrong PR campaign in a marketthat is very difficult and providedthe greatest solution for financial
product that was not been done so far in Romania. We arevery pleased with the co-operation with them and I recom-mend them to others.
MICHAEL PETER LLOYDformer CEO BANEASA INVESTMENTS
As one of the largest REAL ESTATEdevelopers in Romania we work formany years with MEDIA CONSULTAINTERNATIONAL and I have always
found them very effective, incredi-bly creative, always producing
some of the most impressive media and marketing material.
I highly recommend them to you.
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MIHAI CRAIU
In the News.
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The StoryGoes On
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Romania is one of the countries with high
entrepreneurial potential within the EasternEurope and high entrepreneurial expecta-tions.
Also, when it comes to internationaliation,Romania and Croatia are at the high end inthe Region, selling to customers outsidetheir economies.
On an average, entrepreneurs here sell out-side their national borders to one third oftheir customer base.
(Source: GEM Global Entrepreneurship Survey 2011)
International Lobby Initiatives
Carl Bernstein and Bob Woodward, the fa-mous American investigative journalists arecoming to Romanian to discuss with the Ro-manian Media their most impactful Investiga-tive efforts: reporting on the Watergatescandal. Their works led to numerous gov-ernment investigations, the indictment of a
vast number of White House Officials (suchas H.R. Haldeman, John Ehrlichman, CharlesColson, and John Mitchell) and the eventualresignation of President Richard Nixon.
Their visit to Romania comes as a positiveresponse to the invitation of Mihai Craiu,
with MEDIA CONSULTA INTERNATIONAL or-ganiing the event.
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However, while in emerging markets therate of entrepreneurial start-ups is muchhigher than in mature economies, the rate of
failure is high as well.Navigating through such environments im-plies a higher risk rate and involves.Being prepared to work more, harder andsmarter.Knowing when to take radical decisions.Being permanently aware of the results onesactions have on the business and being ableto take responsibility for ones entrepreneur-ial decisions.
A successful entrepreneur in such markets isa 24 out of 24 hours job.
BRAINPOWER FOR YOUR INVESTMENTS
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Copyright @MEDIA CONSULTA INTERNATIONAL 2012
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