1 October 2015

MikeRepetti – TheHabitBurger

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• Foundedin1969,wehaveexperienced tremendousgrowthinbothsalesandunitcount,averaging35%+annualsalesgrowthandexpandingfrom17locationsto127since2007

• Recentlynamed“besttastingburgerinAmerica”byoneofAmerica’sleadingconsumermagazines

• Enjoyed46ConsecutiveQuartersofSSSgrowth

The Habit Story

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• 2011wasfirstIThire• Startedatstore#41• NoLegacySystems• NoInfrastructure• OnlylocalinstancesofMicros– basically41separatedatabases

The Habit Story – from an IT Point of View

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• ReducethecomplexityandcostofIT• Transitiontothecloud• Improveefficiency• Enhanceyourbrand

Oracle World Hospitality Executive Summit

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• YearofInfrastructureandplanning• HumanResourceInformationSysteminthecloud• EmployeeDemographicPush• EnterpriseVersionofOracleHospitalityRES3700• AlsoPCIbutthat’satopicforanotherday

Year 1 – 16 New Store Openings

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• Yearofthetablet• GuestFacing– POSLineBuster,DriveThruandTrucks• EmployeeOnboarding• Inventory• FoodOrdering

Year 2 – 22 New Store Openings, 2 Food Trucks

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Food Truck Tablets

3,000ü Marketing“vehicle”ü Mobilerestaurant

Mobile GuestExperience

ImproveEfficiency

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Drive Thru Line Buster

8%,10%+ü Recordsettingnewandcompsalesü Orderconfirmationboard

Mobile GuestExperience

ImproveEfficiency

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POS Line Buster

35%ü Tabletefficiencyü SecretShopperexperience

Mobile GuestExperience

ImproveEfficiency

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Employee Onboarding

2,200ü Truepaperlessofficeü Multipleusesü Millennialfriendly

Cloud MobileImproveEfficiency

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Inventory and Suggestive Ordering

2.5ü Foodcosttechnologyü Inventoryü Suggestiveprocurement

Cloud MobileImproveEfficiency

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• Yearofsolving“legacy”problems• OmniChannelOrdering– Phone,OnlineandMobile• ContinuetoLeveragetheTabletforEfficiency

– E-Learning– LaborManagement

• Intranet– “OneHabitOneSound”

Year 3 – 24 New Store Openings, East Coast Expansion, Going Public

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Omni Channel Ordering

84%,37%ü Answeringthephoneü MobileOrdersü Online/WebOrdering

Cloud MobileGuest

ExperienceImproveEfficiency

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E-Learning

4,000ü Investinginourpeopleü E-Learningthatworksforusü Stayingsmallwhilegrowingbig

Cloud MobileBrand

StandardsImproveEfficiency

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Labor Scheduling

60ü HTML5,touchoptimizedü Managersdoingwhattheydo

best

Cloud MobileBrand

StandardsImproveEfficiency

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• YearofExpansion• FranchiseCloud• 2nd TabletforRecipeViewing• AuditingTool• BonusDashboard

Year 4 – 26/28 New Store Openings, Franchising, 3 Trucks and Dubai

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Cloud MobileBrand

StandardsImproveEfficiency

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BOH Tablet Recipe Viewer

$7,500+ü Consistentqualityproductü Centrallymanaged

Cloud MobileBrand

StandardsImproveEfficiency

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Store Level Auditing Tool

3weeksü Gettingresultsfasterü Trashingtheclipboardchecklist

Cloud MobileBrand

StandardsImproveEfficiency

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Field Bonus Dashboard

Q4ü Startingwiththeendinmindü What’simportanttoyourbrand

Cloud MobileBrand

StandardsImproveEfficiency

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EmployeeKiosk• SelfService• Training• Intranet

Productivity• Onboarding• Inventory

Compliance• HRForms• E-signature

Hardware• ManagerKiosk• DigitalSignage

Ordering• DriveThru• Foodtruck• Linebusting

QA/Training• Storeaudits• E-learning

4 Years of IT at The Habit Burger Mike Repetti mrepetti@habitburger.com