Millennial media stephen jenkins

transcript

Shopping Basket in One Hand Smartphone in the Other

Stephen Jenkins Vice President Marketing, EMEA sjenkins@millennialmedia.com / @millennialmedia

People move

(your adver+sing should too)

Between screens, places, and moments

Mobile connects moments As we move, advertising experiences should be native to our devices, platforms and moments. They should move with us.

150X People check their phone 150X per day. Every 6 ½ min.

Source: Business Insider, Inc., June 2013, IDC Market Research

By 2017 data generated

from mobile would be

enough to fill 350 million

32 GB iPads

45X estimated increase in data volumes between 2009 and 2020 •  Mobile is playing a large part in driving this explosion in data •  Millennial Media is uniquely posiFoned to derive value for adverFsers

Source: Millennia

l Media 2013

Redefining what advertising can be and what it can deliver

Breakthrough CreaFve

Pinpointed Audiences

Measured Results

Pinpoint your audience Map audience relevance with real-time and historical location.

250b data points

CONTENT

DEVICE

DEMOGRAPHICS

SOCIAL

LOCATION

THIRD-PARTY DATA PROVIDERS

1:00pm

9:00am

10:00am

5:00pm

6:00pm

Mobile tells a story about consumers

It’s more than measurable, it’s mappable.

Reach consumers based on real-world actions

Fashionistas •  Shopping at retail

apparel & department stores

•  Interacting with fashion & style content

•  Browsing fashion & style editorial, news, tips & scoop

ENTERS AUDIENCE

Mobile Graph Interest Graph Social Graph Location Graph

TIVITY

LEAVES AUDIENCE

Take Advantage of Your Data •  Nurture leads you’ve already

invested in

•  Reach high-value prospects

•  Eliminate wasted ad impressions

Leveraging CRM Data with Mobile Use your customer contact list by matching your existing contacts to user profiles on the Millennial Media platform

Measured Results

Mobile allows advertisers to engage with consumers like no other medium.

Breakthrough Creative

Let consumers touch your brand

Start a conversation. Talk more.

Storytelling on their most intimate device

Measured Results

Ensure your business goals are met

ACQUISITION

AWARENESS

CONSIDERATION

•  Lead capture •  Registrations

•  Engagements •  Video views

•  Site traffic

Accelerating campaign success

Creative focused on brand

awareness

Engage Audiences

Retarget Creative

focused on data capture

Card Application

Form Acquisition

Continuous Process

Drive meaningful messages to consumers based on their participation with previous campaigns and application downloads

“The growth in mobile ad spend requires sound measurement and

reliable methodologies to understand ad effectiveness.”

- Every CMO ever

Measured Results

Find correlation between mobile and in-store visits

Mobile impact beyond clicks

Gain insight into offline demos of your customer base

See more locations of interest to your consumers

Door Open Rate

Register Ring Rate

Screen Jump Rate

Brand Lift Rate

New Products Product Purchase Rate, Cross-Screen Attribution,

and more

Summary

Move With Mobile

1.  Confirm campaign objectives/business goals

2.  Establish specific target audiences & ascertain how best to reach them

3.  Agree creative direction & align to targeting strategy to deliver on campaign goals

4.  Integrate with broader media plan/executions where relevant

5.  Stringently measure performance based on original goals, optimising to best possible results

Tips to kick-off your mobile strategy

We help the world’s top brands succeed in mobile

More than

60,000 Apps

Approximately

9,000 Devices

More than

650M Monthly unique worldwide users

With our leading mobile-first technology, we are focused on delivering campaigns at scale with expertise.

52M Cross-Screen Users

Thank You

Stephen Jenkins

Vice President Marketing, EMEA

sjenkins@millennialmedia.com

@millennialmedia