Post on 29-Nov-2014
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ADVERTISER MEDIA KIT 2014
Learn more at www.millennialmedia.com/our-company
WHO WE AREMillennial Media is redefining digital advertising. With our leading mobile-first technology, we are focused on delivering pinpointed audiences, breakthrough creative, measured results and premium programmatic solutions – all at scale, all with expertise. We help the world’s top brands succeed in mobile.
MEDIA KIT
2014
650M MONTHLY UNIQUEWORLDWIDE USERS
MORE THAN
650M PROPRIETARY, ANONYMOUS ACTIVE USER PROFILES
MORE THAN
90/100 TOP AD AGEADVERTISERS
58M CROSSSCREENUSERS ALONE
MORE THAN
APPS & SITES60,000
170M MONTHLY UNIQUEU.S. USERS
MORE THAN
APPROXIMATELY
DEVICES9,000
AUDIENCESLargest data asset in mobile and cross-screen, allowing brands to tap deeper into their targeted audiences.
CREATIVEExpansive portfolio of creative solutions thatallow brands to tell stories through mobile and all screens.
MEASUREMENTLeading suite of measurement solutions designed to demonstrate the effectiveness and impact of mobile campaigns on the metrics that matter most.
PROGRAMMATICUnrivaled automated buying platform solutions that deliver premium mobile audiences with transparency and at scale.
LEADING BRANDS + MILLENNIAL MEDIA
“Leading with mobile was an easy decision for us. We made the decision early – we were going where our consumer was, so we could connect with them in relevant and engaging ways. Partnering with Mullen and Millennial enhanced our mobile experience, and afforded EY the opportunity to leverage location capabilities not viable on any other platform, at scale.”
MEDIA KIT
2014
Millennial Media partners with brands to meet their marketing and business objectives.
~ Gina Preziosa,Vice President, Digital Media,Mediahub/Mullen
Learn more at www.millennialmedia.com/brands
More Brands:
SCAN TO VIEWBRAND SUCCESS
STORIES
PINPOINTED AUDIENCESMobile is about connecting people, places and moments. By bringing together Millennial Media’s 1st party data with the industry’s best 3rd party data partners, we offer brands superior audience targeting opportunities – at scale.
AUDIENCE PROFILESLooking for a specific audience to reach? We have your audience profile covered, or we can create a custom audience to connect your brand with the right person at the right time.
PATH: MOBILEFIRST CROSSSCREEN ADVERTISINGWe reach over 58 million consumers through our innovative suite of Path: Mobile-First Cross-Screen Advertising solutions, leading to more scalable, actionable and cohesive campaigns.
POINT: AUDIENCE LOCATION ADVERTISINGTo maximize effectiveness of messaging, our suite of Point: Audience Location Advertising solutions continuously analyzes millions of data points to deliver relevant messages to consumers based on specific locations.
DEMO, DEVICE, CONTENT, ONLINE/OFFLINE PURCHASING BEHAVIORS, AND MOREAbility to target by age, gender, HHI, education, as well as sites visited, ads clicked, purchased items, car make and model, and much more.
MEDIA KIT
2014
Learn more at www.millennialmedia.com/advertise/targeting
VIDEO Entertain, engage and inform consumers with cutting-edge video experiences anywhere, at anytime.
BREAKTHROUGHCREATIVE
MEDIA KIT
2014
Learn more at www.millennialmedia.com/advertise/engaging-ads
VOICE Talk and it talks back – leverage the newest way to reach consumers on mobile devices, with the microphone feature.
Mobile allows advertisers to engage with consumers like no other medium can. By leveraging native functionalities of the mobile device, one-on-one interactions achieved in mobile are more immersive, engaging, relevant, and fun.
TABLETTablets create immersive
consumer experiences on a large canvas, increasing
overall campaign impact.
RICH MEDIAInnovative mobile rich
media solutions create more memorable
consumer experiences across the board.
MEASURED RESULTSMillennial Media’s suite of Omni Measurement Solutions is designed to evaluate and demonstrate the impact of mobile campaigns on the metrics that matter most: your KPIs.
MEDIA KIT
2014
Learn more at www.millennialmedia.com/advertise/measurement
MEASUREMENT SOLUTIONS
DOOR OPEN RATEMeasures the impact on in-store foot traffic to a given retail location, generated by a mobile campaign.
NEW MEASUREMENT PRODUCTSCross-screen attribution, CPG, Auto solutions, Enhanced Retail solutions, and more. Stay tuned.
BRAND LIFT RATEMeasures the impact of a mobile campaign on high funnel activities such as awareness, intent, consideration and recall.
PRODUCT PURCHASE RATEMeasures the impact of mobile ads on specific product / sku level purchases.
SCREEN JUMP RATEMeasures the impact of mobile ads on web actions such as site visits, brand search and demographic profile.
REGISTER RING RATEMeasures the impact on total credit card spend at a retail location or website due to a mobile campaign, including number of transactions and total basket size.
COMING IN
2014
PREMIUMPROGRAMMATIC
MEDIA KIT
2014
Learn more at www.millennialmedia.com/programmatic
Millennial Media’s suite of premium programmatic buying solutions enable clients to reach precise audiences at scale.
Millennial Media combines powerful data and immense reach to deliver highly targeted campaigns with immediate scale, one impression at a time. Whether accessing inventory from our exchange, or from the Millennial Media DSP, clients can quickly ramp campaigns with access to billions of impressions per day and real-time optimizations.
DATA TRANSPARENCY Reach highly-targeted audiences with the right message, in the right context across the devices they use most.
INVENTORYAccess Millennial Media’s premium inventory, only available programmatically via the MMX platform, for immediate reach.
SCALE ON DEMAND Our extensive publisher relationships and supply-side integrations enable advertisers to ramp campaigns quickly with access to billions of impressions per day and real-time optimizations.
MOBILE INTELLIGENCEMillennial Media’s ongoing research, intelligence and data reports provide advertisers with real-time trends and marketplace projections to craft the most efficient, effective and scalable digital advertising campaigns.
Elevating and driving the mobile ecosystem forward is central to Millennial Media’s mission. As the leading independent mobile advertising platform, Millennial Media’s cutting-edge technology, extensive reach and operating system independence provide a comprehensive view of the mobile advertising market. Our data is referenced by Fortune, Mobile Marketer, Bloomberg, TechCrunch and many more.
MEDIA KIT
2014
Sign up now at www.millennialmedia.com/mobile-intelligence
REACHING OVER
50,000SUBSCRIBERS A MONTH
USED BY
1,000sOF ADVERTISERS & AGENCIES
Be part of the conversation by following us on:
Learn more about Millennial Media atwww.millennialmedia.com
Contact us at advertise@millennialmedia.com
Ask a question at info@millennialmedia.com
CONTACT US
MEDIA KIT
2014
Have questions related to mobile advertising or Millennial Media? Contact us.
Millennial Media Offices:
Baltimore (HQ)2400 Boston StreetSuite 201Baltimore, MD 21224
Boston155 Seaport Boulevard8th floorBoston, MA 02210
New York150 W 22nd Street12th FloorNew York, NY 10011
London22 Berners StreetLondon W1T 3DD
San Francisco77 Maiden LaneSuite 5BSan Francisco, CA 94108
Washington, DC1100 H Street NWWashington, DC 20005
SingaporeOne Temasek Avenue#37-01 Millenia TowerSingapore 039192
TokyoShin Marunouchi Building9F EGG JapanMarunouchi 1-5-1, Chiyoda-kuTokyo 100-6509
HamburgFleethof – Stadthausbrucke 120355 HamburgGermany
Paris44 rue La Fayette4th FloorParis 75009France
Detroit306 1/2 Main StreetRoyal Oak, MI 48067
Chicago162 W Hubbard Street3rd FloorChicago, IL 60642
Los Angeles2120 Colorado AveSuite 160Santa Monica, CA 90404
Atlanta1170 Peachtree Street NESuite 1925Atlanta, GA 30309
Regional OfficesDallasPhoenixSeattleJakarta, Indonesia