(VERSUS

45% FOR >34 Y.O)

>34 Y.O RESEARCH ONLINE MORE OFTEN (ONCE EVERY TWO WEEKS) VERSUS ONCE

EVERY THREE WEEKS FOR MILLENNIALS

2/3YOUNG MILLENNIALS

RESEARCH NEW PRODUCTS ONLINE

INFO SEEKERSMILLENNIALS

25-34YOUNG MILLENNIALS

18-24

Young Millennials use the internet to find info on products and stores (versus 43% older people)

61%

>34 y.o 34%

SMARTPHONE TABLETPC

>34 y.o 52% >34 y.o 12%

61%

Young Millennials use social blogs and online forums as a source of info (versus 15% older people)

23%23%

Of all Millennials use smart-phones to research product and store information

55%55%

42%42%

SMARTPHONE IS THE MILLENNIALS DEVICE

BENEFITS OF ONLINE SHOPPING

WILLING TO PAY MORE FOR KM ‘0’ FOOD

WILLING TO PAY MORE FOR ORGANIC FOODS

PURCHASING PREFERENCES

BUT THERE IS A RELUCTANCE TO PAY MORE

55% 34% 7%

TIME SAVING

PRODUCT

versus 58% for >34 y.o

versus 51% for >34 y.o

50%50% 53%53%

51%51% 53%53%

versus 65% for >34 y.o 70%70% 70%70%INNOVATION

versus 73% for >34 y.o 70%70%71%71%

MANUFACTURER RESPECTS ENVIRONMENT AND LOCAL

versus 75% for >34 y.o 68%68%70%70%

PRODUCTS WITH ENVIRONMENTALY FRIENDLY

PACKAGING

MILLENNIALS

25-34YOUNG MILLENNIALS

18-24

MILLENNIALS

25-34YOUNG MILLENNIALS

18-24

39%39%FREEDOM TO BUY

37%37%WIDER ASSORTMENT

To learn more please contact: INT.Marketing@IRlworldwide.com

MILLENNIALS AS GROCERY SHOPPERSIRI European Shopper Survey 2018