Millennials In Franchising

How to market your franchise to Millennials

Is your brand Millennial friendly?

Common Myths About Millennials –Are they really that lazy?

Introductions – Dream Team!

John Evans PresidentEverLine Coatings and Services

Carmelo MarsalaPresident Spray-Net

Jennifer TurliukPresidentMakerKids

Who are the “Millennials?”

Baby Boomer “Echo”Born Mid-1980’s to Early – 2000’s

Internet and Social Media Generation

Upbringing Well supported by parents/schools Expectations high for succeeding “Helicopter Parent” term coined Participant Trophies Introduced

How connected are they?

What are they good at?

Multi-Tasking Collaboration Technologically Adaptable

Information Accessibility

What are their struggles?

Require validation and direction

Socially Conscious

Narcissistic 16% more narcissistic than other generations

Hard to Please

What are the barriers?

Talented, but underemployed

Higher Costs Education Real Estate Student Debt

Conflicts with other generations Challenges are unique – hard to

understand

Millennials ….

What do Millennials want in a Franchise?

A clear understanding of the investment and it’s opportunity

To feel engaged and included in the process

Adapted brand messaging that suits themselves and the big picture

Ultimately they want: To understand and relate to company culture To listen and learn Expertise Leadership Teamwork

Millennials as Potential Franchisees

What can a franchise offer Millennials?

Support

Validation

Positive Culture

Corporate Social Responsibility

Unique Opportunities

Low-Cost, Home-Based

Opportunity to make their mark in your brand

How WE do it

Vlogs and Videos on:

SAME VIDEO. DIFFERENT INTRO

The Proven Method

Millennial Myths: DEBUNKED!

MYTH – Millennials Can’t Buy Franchises FACT – They are resourceful (Family,

government assistance, friends)

MYTH – They are too lazy and inexperienced to Run Businesses FACT – Mentorship, support and validation

DRIVE them

MYTH – “ME! ME! ME!” FACT – “WE!”

Is your brand Millennial friendly?

Are you ready for Millennials?

Price-point?

How mature is your brand?

Final Thoughts

Those who embrace Millennials will gain market share from those who don’t

Do not discount youth – celebrate the energy and innovation

Millennials need franchising, franchising needs millennials

Resistance is futile!