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AGILE & LEAN STARTUP: LESSONS FROM MINIDATES STARTUP DEVELOPMENT
Beverly Mayy yLEAN UX, STRATEGY & PRODUCT DEV. CONSULTING
Founder MiniDates, Oxford Technology Ventures, & the User Experience Awards
AGILE 2012 8/16/2012
cautionary inspiration
“We thought we should get ld t j t fa gold star just for
listening to our customerslistening to our customers. Except our customers still didn’t like the product.Except our customers still didn t like the product.
They would look at us and say, ‘Listen, old man, you don’t understand’...”
(Eric Ries, Lean Startup)
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 2
(Eric Ries, Lean Startup)
have a “startup”/ new tech project?
DO AS I SAYDO AS I SAY, NOT AS I DID!NOT AS I DID!
I’m abo t to confess to o theI’m about to confess to you the unvarnished truth.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 3
MiniDates.com
Online dating is broken: no dating!- not evolved 15 yrs: “people search”- inefficient, frustrating, time-consuming- BAD UXBAD UX
MiniDates: First REAL Dating Service- sends you offline date proposals
to review & accept - based on who you seek & when +
where you’re free in the futurewhere you re free in the future- a personalized mobile dating assistant- easy, fun, fast, convenient, efficient
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 4
background
WE BELIEVED WE COULD DO IT• FOUNDER, OXFORD TECHNOLOGY VENTURES
BOUTIQUE UX & PRODUCT STRATEGY
• UX Awards; NYC-CHI
• 16 YRS EXP IN INTERNET/ SOFTWARE
• Helped launch/create 100+ sites & products• startups; agencies; development; every role!
• MBA OXFORD; MS INFO. SYSTEMS NYU
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 5
the truth you won’t hear
launching a startup is STILL R ll H dSTILL Really Hard
• RISKS & UNKNOWNS• COMPETITION & SATURATIONCOMPETITION & SATURATION• COSTS & COMPLEXITY• TECH & UX• PEOPLEPEOPLE
It takes extraordinary ff teffort, perseverance,
passion, smarts, luck & a lot of fast learning
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 6
a lot of fast learning
top benefits for YOU
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 7
Key Takeaway
THE PROCESS (INCLUDING AGILE) DOES *NOT* GUARANTEE SUCCESS!!!DOES *NOT* GUARANTEE SUCCESS!!!
ONLY ACTUAL USER ADOPTION, ENGAGEMENT & SATISFACTION
MATTERS FOR BUSINESS SUCCESS.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 8
outline
a. Agile, UX & Lean 101b. Chutes & Ladders: 15 months of MiniDatesc. It’s Not Over! Where we are nowd. Top 5 Recommendations + Benefits
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 9
Agile 101
AGILE. Scrum. Sprints. Test driven development. User Stories. Iterative and
Change driven. Collaborative. Working products > Process.
UX.User centric product development. User Stories. Personas. User testing.
User research (ethnography). Wires & prototypes & flows. ( g p y) p yp
LEAN (STARTUP).S h f i bl b i V lid t d b i d l GOOB MVPSearch for viable business. Validated business model. GOOB. MVP.
Customer Development. Revenue.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 10
Lean = Business Validation
• products customers will use & pay for
• validated learning: build > measure > learn
• UX+AGILE Best Practices for BusinessGOOTB (ETHNOGRAPHY), USER RESEARCH (SURVEYS, INTERVIEWS,
OBSERVATION, FEEDBACK), TESTING, PROTOTYPING & WIREFRAMING,
&PERSONAS & ARCHETYPES, USER STORY & SCENARIO-DRIVEN DEVITERATIVE LEARNING
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 11
Chutes & Ladders
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 12
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 13
chutes: highlights
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chutes: UX & product development
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 15
chutes: tech decisions
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 16
chutes: team & process
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chute: USER TESTING!
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 18
where we are now
80% Business•Product/ Market fit•Branding/ Message• Cust. Acquisition costsC i i S l bl
20% Tech/ Product•Competition•Market Niche/ Segment•Pricing•CTO, CMO
•Scalable•MVT & A/B - ongoing•Reg. conversion•Usage,
•Partnerships•Feature not Business?•Press/ PR•Social Media
g•Metrics•Social Marketing•(Apps, payments, features)
•Social Media•Evangelism & Visibility•New Investment
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 19
It’s Not Over!
ALI G “ICE CREAM GLOVE”http://www youtube com/watch?v 48TR0vUPQCs
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 20
http://www.youtube.com/watch?v=48TR0vUPQCs
summary
DID RIGHT HALFWAY LAME•user interviews•GOOB•landing pagei iti l i
•late customer validation•concierge MVP•hiring/ firing/ cofounders$ k ti d
•incomplete wires & specs•project / product mgmt•market validationt h d i i•initial wires
•dev environments•$ marketing vs. dev•tech decisions
•backup, documentation
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 21
and now....
TOP 5 RECOMMENDATIONS!
#1. Beware Fads & Advice
“Yours is a death march project.
Y ill l hYou will never launch.” (2 weeks before launch)( )
• AGILE & LEAN PROCESSES• STAFFING• STAFFING• FUNDRAISING• LEAN: SEM & LANDING PAGES
By the time you get advice,it’s too late!
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 23
2. UX *IS* essential
NOT JUST DESIGN OR “UI”• clickable prototypesclickable prototypes • experience videos• user stories & flow
d t l iti !• product value proposition!
what matters: business drivers• effective• useful• engagingengaging
Skip UX concepting, wires & planning at your peril
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 24
planning at your peril.
3. Understand Technology Choices
• RISKS• COSTS• TIME• EFFORTEFFORT• SCALE• COMPLEXITY
NOT• Products/ Process• Products/ Process• Latest/ Coolest
Evaluate technology based on business & user priorities
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 25
gy p
4. Team & Process
VCs: 10 Things That Cause Startups to Fail= Team + team + team...
F F• FIRE FAST• HIRE PRACTICALLY & MINIMALLY
• BE SKEPTICAL & SELECTIVE
• TEAM ALIGNMENT
• TRUST IS #1
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 26
the formula for success
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5. Test!
Concept > Prototype > MVP > Usage
WHAT MATTERS IS WHAT PEOPLE ULTIMATELY DO.
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what will happen
If you skip testing & validation: burn your $$
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 29
If you skip testing & validation: burn your $$.
Back to the Key Takeaway
THE PROCESS (INCLUDING AGILE)THE PROCESS (INCLUDING AGILE) DOES *NOT* GUARANTEE SUCCESS!!!
ONLY ACTUAL USER ADOPTION, ENGAGEMENT & SATISFACTIONENGAGEMENT & SATISFACTION
MATTERS.
YOU GET THERE THROUGH “TESTING”
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 30
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 31
remember
1 i 100 0001 in 100,000It’s DEFINITELY PARTLY LUCK
but being skeptical (testing), optimizing team process (testing), ux best practices (testing), validated learning
(testing), & real feedback (testing) DO help a lot
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 32
don’t let this be you.
TIME TO LAUNCH! “It turned out our fears [of shipping a rough product too early]It turned out our fears [of shipping a rough product too early]
were unfounded, because
nobody evennobody even t i d d ttried our product. At first I was relieved because at least nobody was finding out howAt first I was relieved because at least nobody was finding out how
bad the product was, but soon that gave way to serious frustration. After all the hours we had spent...”
(Eric Ries, Lean Startup p. 42)
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 33
Closing
EVERYTHINGEVERYTHINGWITH REAL USERSWITH REAL USERSEARLY + OFTEN
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 34
EARLY OFTEN
Shameless Plug!
GO TO MINIDATES.COM TO TRY IT FREE!
Lean UX, UX Strategy + Product Dev.
BEVERLY MAY@MINIDATES | @OXFORDTECH
BEVERLY@MINIDATES.COM | BEVERLY.MAY@OXFORDTECHNOLOGYVENTURES.COM
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 36
OXFORDTECHNOLOGYVENTURES.COM