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CERTIFICATE

IN CORPORATE SOCIAL RESPONSIBILITY

(CSR)

at

HR College of Commerce and

Economics

28th July’14 to 8th August’14

Mumbai

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Basic concepts

of

companies

and Introduction of

Corporate Social Responsibility

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CATEGORIES OF ORGANIZATIONS

For profits:

Seek gain for their owners, i.e. financial returns to keep the

company running.

Governments:

Exist to define rules and structures within which all

organizations must operate.

Non profits:

Emerge to do social good when political will or the profit

motive is insufficient to address society’s needs.

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CSROverview, Concepts,

Definition

and

Sustainability

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Preliminary definitions of CSR

The impact of a company’s actions on

society

Requires a manager to consider his acts

in terms of a whole social system, and

holds him responsible for the effects of his

acts anywhere in that system

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"Breathing is essential to life

but it cannot be said that

breathing is the purpose of life.

In the same manner,

making profits is necessary for

a company but it would be very

limiting to say that that is the

sole purpose of a business !"

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the continuing commitment

by business to behave ethically

and contribute to

economic development

while improving the quality of life of

the workforce and their families

as well as of the local community

and society at large

Corporate Social Responsibility CSR

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C S Ris concerned

with treating the

“Stakeholders” of a

company

or institution “Ethically” or in

a “Responsible” manner

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"People, planet & profit"

succinctly describes

The triple bottom lines

and the

goal of sustainability was

coined by

John Elkington in 1995

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Sustainable development

Development that meets the needs of the

present without

compromising the ability of

future generations to meet

their own needs

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Carroll’s Four Part Definition

Philanthropic Responsibilities :

Be a good Corporate citizen

Ethical Responsibilities : Be ethical

Legal Responsibilities : Obey the law

Economic Responsibilities :

Be profitable

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CSR in Equation Form Is the Sum of….

Economic Responsibilities - (Make a profit)

Legal Responsibilities - (Obey the law)

Ethical Responsibilities - (Be ethical)

Philanthropic Responsibilities –

(Good corporate citizen)

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CSR Management

Plan : Consult stakeholders, Establish

code of conduct, Set targets

Do : Establish management systems

and personnel, Promote code compliance

Check : Measure progress : Audit

Report

Act : Corrective action, Reform of

systems

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‘Corporate Social Responsibility

is the continuing commitment

by business to behave ethically and contribute to

economic development while

improving the quality of life of the workforce and their families as

well as of the local community and society at large’

World Business Council

For Sustainable Development

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Historical Perspective From the 1950’s to the present the concept of

CSR has gained considerable acceptance and

the meaning has been broadened to include

additional components. The term "corporate

social responsibility" came into common use in

the late 1960s and early 1970s after many

multinational corporations formed the term

stakeholder, meaning those on whom an

organization's activities have an impact.

by R. Edward Freeman, in 1984.

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Michael Hopkins Corporate Social Responsibility

is concerned with treating

the stakeholders of a company

or institution ethically or in a responsible manner.

means treating key stakeholders in a manner deemed

acceptable according to

international norms.

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The wider aim of

social responsibility is to create

higher and higher standards of

living, while preserving the

profitability of the corporation or the

integrity of the institution,

for peoples both within and

outside these entities.

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Corporate Citizenship Concepts

•Corporate social responsibility –

emphasizes obligation and

accountability to society

•Corporate social responsiveness –

emphasizes action, activity

•Corporate social performance –

emphasizes outcomes, results

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Creating Shared Value: CSV is a new terminology that was initiated

by Micheal Porter and Mark Kramer

from the Harvard Business School. CSV goes one step forward than CSR,

while CSR is about responsibility,

CSV is about 'Creating Value'.

They speak about how

corporation success is closely inter

related to the success

of the community they operate in.

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The understanding of

community is extremely

important today, not only for

our emotional and spiritual

well-being, but for the future

of our children and, in fact,

for the survival of humanity

21Corporate Social Responsibility (CSR)

Business Responsibilities in the 21st Century

Demonstrate a commitment to society’s values and contribute to society’s social, environmental, and economic goals through action.

Insulate society from the negative impacts of company operations, products and services.

Share benefits of company activities with key stakeholders as well as with shareholders.

Demonstrate that the company can make more money by doing the right thing.

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Key Issues in CSR

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Labour rights

child labour

forced labour

right to organise

safety and health

child labour

forced labour

right to organise

safety and health

child labour

forced labour

right to organise

child labour

forced labour

right to organise

safety and health

safety and health

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Environmental conditions

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Pyramid of CSR