VISITMAMMOTH.COM

Mammoth Lakes Tourism

KPIs: (Key Performance

Indicators: How We

Measure Success)

o  Inspiration and Engagement o  Increase visitors time on site o  Increase number of page views per visit o  Lower overall bounce rate

Measuring Success for VisitMammoth.com o  Inspire

o  Emphasis on big format photography o  Content that is inspirational, local/

authentic and engaging o  Aid in Trip Planning (active evaluation)

o  Promotion of year-round events & activities

o  Booking options

GOALS:

Before After – Homepage

Mobile View Mobile view – Navigation

Before After – Topic Page

Before After – Profile Page

Personalized Dynamic Content Example - Fly Markets

Personalized Dynamic Content Example - In-Market Segment

KPIs:

o  Increase visitors time on site o  Up 97% YOY

o  Increase number of page views per visit o  Up 36% YOY

o  Lower overall bounce rate o  Down 21% YOY

First Month Successes o  Inspire & Engage Visitors GOALS:

Other Wins:

o  Organic Traffic Up 3% YOY o  eNewsletter Signups Up 25% o  404 VG signups (averaging 200 guides/

week; up from 25)

o  Research – Usability Testing o  Search Engine Optimization/Monthly Ongoing o  Personalized Dynamic Content Program o  Continue to integrate MammothTrails.org to

provide complementary (not duplicative) content and adopt uniform naming conventions

o  Mammoth Lakes Crib Integration o  International Priorities

VisitMammoth.com Post-Launch / Next Steps