Post on 01-Jul-2015
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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
10 Reasons to Blog for Business
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
1: Build Your Reputation• Write about what you
know• Give good advice• Become a go-to
person
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
2: Tell Your Story• Let people get to
know you• Attract customers
from loose acquaintances and like minds
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
3: Boost SEO• Search engines like fresh content• Search engines like links from other sites• Each blog post is a new shot at SEO – so you can cover
more topics– Be sure to use “good keyword terms”– Be sure to link to key web pages in your post!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
4: Promote Partners• Put yourself in good
company• They’ll talk about you too• They’ll owe you• It’s a great way to get
content• You might pick up some of
their SEO traffic
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
5: Mention People You Want to Know• Many people scan
Google for their names
• Write about them and they’ll notice!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
6: Give Visitors a Reason to Come Back
Blog readers often become subscribers
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
7: Cornerstone of SM Strategy
Blog
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
8: Keep up on the Industry• Assigning yourself a
regular article a week means you will take the time to research and write
• Consider offering your two cents on hot topics
• Consider raising topics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
9: Sell some products or services• Mention your products and services• Post testimonials from happy clients• Offer occasional special
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
10: Have fun• Maintaining a blog takes time and effort• If you don’t think it will be fun, reconsider
your interest in doing it.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?
If you have an interest in further training in your area, please let us know.
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