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Mobile Access to All Things Academic
Presented by Mark Jones Chief Client Officer Datatel
Session Syllabus
Get your attention, educate, entertain and translate
Convince you that you need a mobile strategy for your campus – for the right reasons
Use real world example to illustrate the “art of the possible”
American Association of Community Colleges
Gratuitous Attention Grabbing Video
American Association of Community Colleges
Cool Video
American Association of Community Colleges
500,000,000
2010 500
3rd
Top Websites for College Students
After Web, Mobile Device is “Weapon of Choice”
Over 99.7% of students have a mobile device. Spring 2010 - National rollout of Android OS. Verizon ran TV ad campaign promoting a $79.99 smart phone with a second one for free. February 2011 - Verizon (see below) promoting two LG Vortex smart phones for $49.99. (37.5% decrease from previous example.)
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Quick Start Guide to “Texting”
OMG – Oh my Gawd!
BFF – Best Friend Forever
LOL – Laughing Out Loud
BRB – Be Right Back
G2G – Got To Go
CUL8R – See You Later
2EZ – Too Easy
2MORO – Tomorrow
TMI – Too Much Information
2NITE – Tonight
4EVER - Forever
American Association of Community Colleges
TxtUL8R – Text You Later
NUFF – Enough
<3 – Heart
BFN – Bye For Now
CMU – Crack Me Up
CUNS – See You In School
CYE – Check Your Email
DEGT – Don’t Even Go There
PAW – Parents Are Watching
Cryn – Crayon or Cryin(g)
Mobile Devices Not Just For Social
eLearning
Course information
Faculty interaction
Peer interaction
Lecture replay (mp3/video)
Campus Connection
Key contacts
Important numbers
Notices/alerts
Maps
Course Status
Course Information
Events
American Association of Community Colleges
U.S. Education: The Challenge
The challenge for our education system is to leverage the learning sciences and modern technology to create engaging, relevant, and personalized learning experiences for all learners that mirror students’ daily lives and the reality of their futures.
Source: Transforming American Education: Learning Powered by Technology;
National Educational Technology Plan 2010; March 5, 2010;
Office of Educational Technology, U.S. Department of Education
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Students Expect It“Our students, faculty, and staff really like
having mobile access. In fact, today’s students expect it, and if it’s not available, that’s a detractor.”
Lee ColawChief Information Officer
Amarillo College
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
The Life of A Professor
Pre-1998
The Life of A Professor – Today
Today
Cool Factor Vs. Essential Tool
What are keys to persistence on your campus People and process Technology (retention alert systems) Engagement (how do you define/measure) Right information, right time Creating a safety net/support infrastructure Making it easier to do “business” with your campus Student focused vs. staff focused
American Association of Community Colleges
An Illustration: Datatel Mobile Access (MOX)
Datatel MOX is multi-device, fully integrated mobile app for prospective students, students, faculty, staff, and alumni that surfaces key administrative and learning data for on the go consumption
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
MOX at Amarillo College“Community college students are perceived
as lacking in computers and laptops and things of that nature, but if you look at your audience, they all have smart phones. That’s when I realized we needed a mobile app.”
Lee ColawChief Information Officer
Amarillo College
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Important Numbers
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Maps
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Maps: Multiple Campuses
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Maps“Administrators use the directory functionality
frequently. We’re growing to three campuses and people change offices a lot. So the fact that they can head out to an office in another building and then use MOX as a guide is great.”
Matthew RomeoDirector of University Applications
Quinnipiac University
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Info
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Events
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
News
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
My Card
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Friends
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Notifications“Our business office loves
the notifications, that students can see if their bill is due or that they haven’t completed their medical form. We use that heavily.”
Janice WachtarzAssoc VP of University
ApplicationsQuinnipiac University
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
NotificationsJob responsibilities
Company message
Competitors
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Courses
“I use the courses tool the most to see if any of my friends are in my class.... When you have a question that you want to ask a classmate, you can easily access the roster and email your question. This came in handy when a teacher didn’t post an assignment, and I was able to ask a classmate about it.”
Emily Morgan - Print Journalism studentClass of 2011
Quinnipiac University
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Courses
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Directory“I hate going online to
find telephone numbers so I love the directory.”
Emily MorganPrint Journalism Student
Quinnipiac UniversityClass of 2011
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
The Future of MOX at Amarillo
MOX will be the user interface of choiceMOX will provide classroom collaboration
-Discussion forums, wikis, and blogs-Chat presentations
MOX will perform transactions-Registration and Waitlisted Class Alerts-Time Entry and Bill Pay
MOX will provide streaming audio/videoSelf-guided admissions toursMenus, bookstore sales and bus schedules
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Kudos“Datatel MOX includes everything that a
prospect, current student, or alum would go to our website for when using a mobile device...phone number, directions, a map...and RSS feeds are great to keep you in the loop – that’s just one more avenue to deliver this information by.”
Stacy Dean Britt Executive Director, Web Development
Saint Xavier University
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Kudos “It was really easy to implement, and it
satisfied people’s needs. We haven’t encountered resistance or needed an increase in support. In IT, when things are working as they should, the phones are quiet. With the MOX implementation, it’s been very quiet.”
Aaron CowderyDirector of Administrative Services
Marietta College
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans
Questions???
American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans