Mobile Commerce, Disruption, and China's Digital Revolution

Post on 28-Nov-2014

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This slideshare is the culmination of research done at Tsinghua University PBC School of Finance during my MBA. The project focuses on the disruption that online mobile banking and payment platforms are causing to the banking industry in China. Innovations combining social media such as Wechat and payment platforms such as Alipay have dynamically changed the financial environment across the country. In China where smartphone mobile penetration is high and trust of such third party payment sites is strong, Ecommerce and Mcommerce have exploded.

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Global Trends in Mobile Banking

What is mobile banking?

What are mobile payments?

What is m-commerce?

How do they relate to finance in China?

Shedding Light on Mobile Banking

P2PC2C B2C

Mobile banking requires a bank account or e-account

2013

E-Commerce/Banking Services

The Power of Brand

How big are mobile payments in China? $1.6 trillion in transactions were made in 2013

Competition

• Financial and non-financial institutions are competing within the mobile banking/payments market • Financial institutions are marketing and launching mobile banking

platforms• Nonfinancial institutions launch mobile phone apps that attract

customers by free or discounted incentive and higher real returns• Regulation has been controversial so far • Banking licensing from PBC June 2010• Investment channel regulation CSRC

WeChat: From Social Media to Mobile Payments

Drivers Risks•Unregulated economy•Virtual asset theft•Privacy and information theft•Internet services abuses•Credit card fraud•Money laundering•Taobao: number one of targeted websites in phishing attacks•leapfrog effect•Early withdrawal of bank deposits•MMF no risk-free investments-> lack of understanding

Ecommerce

Urban Population Regulation

Smart Phones

Mobile

Banking

Is this new area of the economy considered shadow banking?

How does this impact rural urban migration and inequality in China?

Future Trends?