Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success

transcript

MOBILE DO’S & DONT’SA GEO-CENTRIC APPROACH TO MOBILE SUCCESS

WHO IS THIS GUY?

34 years old

Purdue University Calumet Graduate

Chief Technology Officer

Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym here)

12 years with CVA

2 Great Kids!

Wonderful Wife!

Luke Weinman IV

LIFE WITH MOBILE?

MOBILE GROWTH

CRAZY STATS

AT DISNEY WORLD!!!

CAN’T IGNORE IT!!!

A QUOTE

MOBILE SEARCH

MOBILE WEB vs. MOBILE APP

MOBILE WEB – DONT’S

Don’t assume your site is mobile friendly

Don’t cram too many items on your page

Don’t have impossible navigation

K.I.S.S.

Don’t not exist

Mobile SEO

MOBILE WEB – DONT’S

Watch URL shorteners

http://goo.gl/9k8f5z

http://goo.gl/9K8F5Z

MOBILE WEB – DO’S

Do know your goals

Do know your audience

Do test you site as a consumer

Do allow for action

People don’t surf on mobile sites, they ACT!

http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

DO’s

DOES IT RIGHT

www.pcworld.com

drugs.mobi

DOES IT RIGHT

www.pcworld.com

mobile.flightstats.com

DOES IT RIGHT

www.pcworld.com

m.traveltex.com

DOES IT RIGHT

www.pcworld.com

m.youtube.com

google.com

m.zoho.com

WHERE DO I GET ONE - MOBILE

fiddlefly.com

dudamobile.com

google.com

simpleviewinc.com

MOBILE WEB & SEO

Google used to pass the rankings of your main site to your mobile, but now it is going to have to rank on its own,

Hummingbird Update -shifts search to more conversational phrases instead of focusing on particular words in a search

MOBILE WEB & SEO

1. Be A Search Psychologist

2. Think Social-first, Mobile-second

3. Know Where Mobile Searches Are Going

4. Size Matters

6. Link Location Matters

7. -to-Call

8. Use Rich Content Sparingly

9. Apps vs. Mobile Friendly: Intent Matters

10. Embrace Search Engine Crawlers

http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

APPS - STATS

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

APPS – CONS

More costly investment

Updating is done through multiple channels

Typically lots of maintenance

Multiple versions needed

Requires user to feel “safe” to download

Typically user needs to search for app

Special promotions needed

APPS – PROS

Apps can push messages

Internet not required

Usually Perform Faster on Device

Large Audience

Great with large customer base

Increase engagement

Builds customer loyalty

Users typically spend more time on apps

People are downloading more than ever

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

#1 USED

GOOGLE PLACES

How do you create a Google place?• Google “Claim Google Place”

GOOGLE PLACES

APPS – WHERE DO I GET ONE

widgetbox

Mippin

the app builder

DO I NEED ONE

SITUATION

THE PROBLEM

SITUATION

THE PROBLEM

SITUATION

THE PROBLEM

SOLUTION

A Smarter Mobile Site

SOLUTION

Subcategory

Keyword

Distance

SOLUTION

RESULTS – 6 Month Comparison

May October Visits

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

49,093

1,794% Increase

GEO-CENTRIC - SUMMARY

Addresses in market & out of market.

Limits confusion on where businesses are located.

Visitors can see how close other cities are in

relation to where they are located.

Offers additional filtering features:

subcategories, cities, price, & keywords

Multiple sorting options:

map, alpha & distance

WHERE IS MOBILE GOING?

QR CODES ARE DEAD?

I don’t think so, but…

Misused – Yes!

Too much work?

QR CODES ARE DEAD?

AUGMENTED REALITY

DO I NEED ONE

QUESTIONS

Chief Technology Officer

South Shore Convention & Visitors Authority

7770 Corinne Drive

Hammond, IN 46323

luke@southshorecva.com

219-989-7770 ext. 2225

Luke Weinman IV