p e r f o r m a n c e a l e r tEDGEMOBILE

e x p a n d i n g f o u n d a t i o n s r e a c h w i t h a p e r s o n a l & a t h l e t i c a c h i e v e m e n t

text EDGE to 62900

p o w e r e d b y :

WHY MOBILE INTERACTIONTweens, teens and 20-somethings, the "Connected Class," are rapidly moving away from traditional learning, media and advertising. Instead they are relying increasingly on the handset for always-on access to news, information, entertainment, and social interaction. Global mobile usage is outpacing both TV and Web consumption. The MOBILE EDGE campaign will enable participants to experience wireless technologies firsthand

and to understand how performance both on and off the field play key parts in any young adults life. Within this generation the MOBILE EDGE performance alerts will engage and lead the way for mobile technology.