Mobile Giving - Dave Erasmus

Post on 29-Oct-2014

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Dave Erasmus' presentation on Mobile Giving from Enlighten Conference, Monday 26 November 2012.

transcript

@giveyUK @daveerasmus

Mobile Giving : Hype or Holy Grail?

@giveyUK @daveerasmus

Engagement not Efficiency Limited data for Charity Isolation for giver JustTextGiving 100% to charity NFP Synergy

Mobile Status Quo

@giveyUK @daveerasmus

Engagement and Experience

200,000 applicants 10 million votes

19 million viewers

London Olympics Legacy

240,000 apply 70,000 games makers

Social Giving Platform

@giveyUK @daveerasmus

More givers more giving!

Social Media Marketing Friends

@giveyUK @daveerasmus

Stitch your mates up!

@giveyUK @daveerasmus

Freeze AIDs

Mobile Giving

Hype or Holy Grail?

@giveyUK @daveerasmus

12.12.12

Mobile Giving

Hype or Holy Grail?

Twitter Competition

@giveyUK @daveerasmus

Stick Aid

Mobile Giving

Hype or Holy Grail?

1.5 million viewers 2011 3 million predicted 2013

@giveyUK @daveerasmus

So What? 1.  Go to givey.com/charities 2.  2. Create a campaign idea! 3.  Talk to us help@givey.com

@giveyUK @daveerasmus

Ideas!

Twitter Competitions Music Events Comedy Events Charity Shop Notifications

@giveyUK @daveerasmus

Mobile Status Quo

Mobile Giving

Hype or Holy Grail?

Let’s make social giving normal here.

Give us a shout!

0203 1890909 @daverasmus

dave@givey.com