Mobile Internet – Where Is The Money?

Edwin Metselaar

Agenda

•  Wie is & wat doet MobPro? •  Affiliate Mobile Stats •  Conversiemogelijkheden •  Wat kan er allemaal?

Wie is MobPro?

•  Spin-off van Zanox & M4N vanuit Business & Product Development

•  Wederzijdse partnership om internationaal adverteerders en publishers een mobiele propositie aan te kunnen bieden

Wat doet MobPro?

•  Mobile Advertising platform to meet advertisers and publishers expectations and demands

•  Target both mobile apps & mobile websites •  Every type of Ad can be served. Rich media ads, expandable

banners, animated ads, video ads •  Access to over 10 Billion impressions in Europe •  Adapt to all mobile strategies •  Landing page creation and optimization

THE AFFILIATE MODEL DOES NOT WORK ON MOBILE

Stelling

Sales

0%#

10%#

20%#

30%#

40%#

50%#

60%#

70%#

80%#

90%#

100%#

sep# oct# nov# dec# jan# feb# mar# apr#

normal#sales#

mobile#sales#

Percentage Mobile Clicks per Platform

0.00%#

5.00%#

10.00%#

15.00%#

20.00%#

25.00%#

30.00%#

35.00%#

40.00%#

45.00%#

sep# oct# nov# dec# jan# feb# mrt# april#

Android#

BlackBerry#

iPad#

iPhone#

Windows#Mobile#

Percentage Mobile Sales per Platform

0.00%#

10.00%#

20.00%#

30.00%#

40.00%#

50.00%#

60.00%#

70.00%#

sep# oct# nov# dec# jan# feb# mrt# april#

Android#

BlackBerry#

iPad#

iPhone#

Windows#Mobile#

Clicks & Sales

iPad 62%

iPhone 19%

Android 17%

BlackBerry 2%

Windows Mobile

0%

iPad 39%

iPhone 29%

Android 29%

BlackBerry 2%

Windows Mobile

1%

iPad = Pacman

iPad 62%

iPhone 19%

Android 17%

BlackBerry 2%

Windows Mobile 0%

Conversion

0.00%#

0.20%#

0.40%#

0.60%#

0.80%#

1.00%#

1.20%#

1.40%#

1.60%#

1.80%#

iPad# Non#Mobile# iPhone# Android#

Mobile clicks

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

jan feb mrt apr mei jun jul aug sep okt nov dec jan feb mrt apr

OP ZOEK NAAR ANDERE CONVERSIEMOGELIJKHEDEN

Dus:

Consument op mobiel

Enkele voorbeelden: •  Oriëntatie •  Second screen •  Simpele gegevens achterlaten •  Like op Facebook / tweet •  Coupon code unlocken / opvragen •  etc

MOGELIJKHEDEN VOOR ADVERTEERDERS

iPad optimalisatie

Rich / Interactive Media

Rich / Interactive Media

Product adviseur

Second Screen

•  40% van de tablet & smartphone eigenaren gebruiken hem dagelijks tijdens TV kijken

•  19 % zoekt product informatie

•  13% zoekt coupons of deals

Bron: Nielsen

Top activiteiten 1.  E-mail 2.  Browsen 3.  Social Networking 4.  Info zoeken

Second Screen

Second Screen

•  Is het bericht via het mobiele kanaal gelijk aan TV kanaal?

•  Hoe balanceer je aandacht tussen groot scherm en klein scherm?

Tweet / Like to unlock

•  Geen gegevens achterlaten bij adverteerder

•  Snel, makkelijk (indien ingelogd)

•  Campagne bereik “gratis” vergroot via social media

Integratie mobile + desktop

•  Oriëntatie op mobiel •  Inoggen met bestaande

account •  Winkelmand of wishlist

vullen •  Later afrekenen op

desktop

Integratie mobile + desktop

Combinatie

•  Meerdere meetbare conversie opties

•  Click to call •  Call me back •  Tweet / Like •  Info lezen

Conversiemogelijkheden

•  Cost per View •  Cost per Click •  Cost per Call •  Cost per Download •  Cost per Install •  Cost per Like •  Cost per Tweet

•  Cost per WhatsApp •  Cost per SMS •  Cost per Lead •  Cost per Sale •  Cost per Coupon •  Cost per In-App-

Purchase •  Welke nog meer…?

Nieuwsbrief inschrijving + coupon

WAT KAN ER ALLEMAAL?

Technisch

(Rich) Media + Video

We can serve any kind of (mobile) ad on every phone, tablet or PC. Rising stars:

Mobile advertising platform

Possibility to target & optimize on the right inventory based on the goals of the campaign with the MobPro adserving system Targeting: Device (Galaxy S2), Capabilities (Video), Provider (KPN), Wifi or 3G, OS (Android),Scheduling (Callcenter), Geotargeting (Zipcode/City), Channels (Fashion/News)

Geotargeting

We can target on country, city, zip code and even exact locations (latitude/longitude) with a X mile(s) radius.

(App) Tracking

Track your downloads & events from your iOS & Android App •  Track every channel

–  mobile web/app, mobile search, social media, organic)

•  Calculate the lifetime value •  Optimize on ROI

Creatie

•  Landing pages •  Mobile websites •  Formulieren •  Click-to-call (SMS)

integratie •  iOS & Android Apps

Quick demo: mobpro.com/m

The affiliate model does not work on mobile?

•  Gaat verder dan CPS/CPL – CPD – Cross device oplossingen –  iPad optimalisaties – Cost per call, SMS etc

•  Er zijn dus wel geschikte KPI’s om het affiliate model op mobiel zinvol in te zetten

Let’s Go Mobile!

Contact

Edwin Metselaar edwin.metselaar@mobpro.com +31 615057739 Diederick Ubels diederick.ubels@mobpro.com +31 647090432 mobpro.com @mobpros

Vragen?