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7/29/2019 Mobile: It's Time to Get Serious (166226657)
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Harper College Linda A. Mueller
Manager, Business Systems Development and Support lmueller@harpercollege.edu
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Founded in 1967
Community college inPalatine, IL (30 miles NW
of Chicago) Enrollment
17,659 Credit (Fall Headcount2010-2011)
4,539 CE (Fall Headcount2009-2010)
889 Faculty (204 FT; 685 PT)(Nov. 2010)
693 Non-faculty (Nov. 2010)
Harper College
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Agenda Why Go Mobile?
Developing Our Mobile Strategy
Design, Branding & Marketing Student Engagement, Analytics &
Feedback
Looking to the Future….
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Hands On (see handout)
Download the app from the App Store
Visit our mobile web site
Watch our YouTube video
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Why Go Mobile?
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Where It’s At: Our Students • 93% of 18- to 29-year-olds own a cell phone; 65% own
a smartphone
• 31% of current cell Internet users say they mostly goonline using their cell phone, not desktop or laptop.
• 31% of American adults own a tablet computer
• 60% of students sometimes feel “addicted” to their
phone
• 93% of students claim their smartphone makes theirlives easier
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Pew Research Center
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Where It’s At: Higher Ed 59% of institutions provide mobile of some type
59% of the survey respondents plan to implement amobile solution in less than a year
88% identify current students as target audience
83% of existing or planned mobile solutions support
campus life by providing a calendar of events, busschedules or maps among others.
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2012 Survey by collegewebeditor.com representing 267 institutions
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Connecting with ourstudents…
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Connecting with our students…
11…on their terms
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Student Technology Survey 2011
0 100 200 300 400 500 600
Hawk radio
Print allocation
Transportation
Cafeteria menu
Harper news
Library book renewal
Class response system
Billing
Print on campus
Harper events
Bookstore
Maps
Registration
Course schedule
Harper e-mail
Blackboard
My Schedule
Grades
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I would like to use my smart/mobile device for: (check all that apply)
Number of Students
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Increasing student engagement =
Increases likelihood of student success
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Taking Student Retention Seriously:Rethinking the First Year of College
Vincent TintoSyracuse University
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http://www.educause.edu/ero/article/mobile-perspectives-teaching-mobile-literacy
…For me, the key piece is recognizing that the mobile computing power
in our pockets radically changes not merely our classrooms but, more
important, the spaces that students inhabit and the conversations they
have outside of our teaching…
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Developing Our Strategy
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Getting Started Develop internally or partner
Staffing/Financial resources
Timing Capabilities of staff
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Partnering with Blackboard Availability on all popular mobile platforms
Ability to quickly develop and deploy
Market leadership Scalability
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Our Mobile Team
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Test Devices
19 Android
Xoom
iPads
Blackberry
iPods iPhone
Mac w/iOSsimulator
Android
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Timeline
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iOS June 2011
Android July 2011
Blackberry Jan 2012
Web appFeb 2012
Kick-off Dec 2010
7 mos. 8 mos. 13 mos. 14 mos.Start
Phase 2 enhancements foriOS and Android
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Design and Branding
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Research: What’s Out There?
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Review BlackboardImplementation Guide
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Incorporate Graphic Standards
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Evaluate Icon Sets
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