IMPACT

INTELLIGENCE

INSPIRATIONInsert logo here

Mobile & Live Social MediaWorld Travel Market 2016

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Kevin Mullaney Head of Digital - Flagship Consulting

020 7680 7119

kevin.mullaney@flagshipconsulting.co.uk@kevinmullaney @FlagshipCons

Customers Make Their Own Mobile Path

87% Travel ‘moments’ online are mobile

49%

16%

35%

Mobile is Social

9/10People say social influences their travel buying

Facebook – The Travel Channel

55 mins

We spend almost an hour on Facebook

every day!

60% drop in brand reach since 2014

48% follow travel brands for updates announcements & offers

Video Is The Future of Social

“fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”Mark Zuckerberg April 2016

The Battle For Online Video

VSFacebook YouTube

$9bn

Video: The Antidote To Declining Reach

10x from native Facebook videos than text, image & YouTube posts

75% more videos posted per user in 2016

Reach

Facebook Live: Trumps All Content

Notifies your audience

Watch 3x Longer 10x Engagement

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Kevin Mullaney Head of Digital - Flagship Consulting

020 7680 7119

kevin.mullaney@flagshipconsulting.co.uk@kevinmullaney @FlagshipCons