Post on 14-Jul-2015
transcript
TheMobileLoca-onEcosystem
MarcPrioleau
MarcPrioleau
Explana-on&Caveats• Thea<achedslidesareintendedasahigh‐levelguidetohelpunderstandthevariouspartsof
themobileloca-oneco‐system.Mostcompaniescanbebroadlycategorizedintooneormoreoftheseclasses
• Manycompaniesinthemobileloca-onspaceexistinmorethanoneclass.Choosingwhichclassestoownandwheretopartneristhestuffthatdrivescompe--veadvantage
• Thisismeanttobeillustra-ve,notcomprehensive
• Someaccuracyhasbeensacrificedforsimplicity.
• Thisinforma-onwasdevelopedbyMarcPrioleauandisreleasedunderaCrea-veCommonslicense.Itcanbefreelyusedaslongasitisproperlya<ributed.
MarcPrioleau
MobileLoca-onEcosystem‐Descrip-on
Prioleau Advisors!
PlaJorms
Content
Loca-onMgmt
PlaJorms
Applica-ons
AdMone-za-on
Technologiesandservicesrelatedtodeterminingone’sposi-onandthenmanagingthatloca-on
Geospa-alandnon‐geospa-alcontentthatis
usedinapplica-onscrea-on
Naviga-on SocialNetworks
LocalSearch
Commerce
Analy-csplaJormsthatanalyzeand
derivecontextfromloca-onbaseddata
Adver-sing/Marke-ngplaJormsthatsupplyloca-onbasedadsandoffers
Mul-‐appplaJormsthatsupportMaps/Routes
Mul-‐thousandpar-cipantsincludingfollowingmajorareas
and/orMul-‐appplaJormsthatprovidegeocodingandaPlacesdirectory
MarcPrioleau
MobileLoca-onEcosystem
PlaJorms
Content
Loca-onMgmt
PlaJorms
Applica-ons
AdMone-za-on
Posi-oningGPSWiFiIndoor
Loca-onAggrega-on
Presence/Privacy
Maps
PlacesDirectories
UserGenerated
Traffic/Other
Naviga-on SocialNetworks
LocalSearch
Commerce
Analy-csAdver-sing/Marke-ng
Maps/Routes Placesand/or
MarcPrioleau Prioleau Advisors!
MobileLoca-onEcosystemCompaniesshownareexamplesonly.Notexhaus-velis-ng
PlaJorms
Content
Loca-onMgmt
PlaJormsMaps/Routes Places
Applica-ons
Naviga-on SocialNetworks
LocalSearch
Commerce
Analy-csAdver-sing/Marke-ngPosi-oning
Loca-onAggrega-on
Presence/Privacy/Alerts
AdMone-za-on
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Example1:Self‐ContainedLoca-on:Google
PlaJorms
Content
Loca-onMgmt
PlaJorms
Applica-ons
AdMone-za-on
Naviga-on Soc.Nets LocalSearch Commerce
Analy-csAdver-sing/Marke-ng
Maps/Routes Places
and/or
AdWords/AdSenseGoogleBoost
LocalBusinessCenter
LocalBusinessCenterAdSenseBoost
Millionsofaffiliateapps
TrafficDataCrawledWebContent
SearchResultsGooglePlacesGoogleBase
MarcPrioleau Prioleau Advisors!
PlaJorms
Content
Loca-onMgmt
PlaJorms
Applica-ons
Subscrip-on
AdMone-za-on
MarcPrioleau
Example2:PartnershipModel:FullPower
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