Kimberly Reynolds / May 2013 / kim@socialnotz.com

MOBILE MARKETING

101

11Saturday, May 18, 13

THE SCOOP

2

❶ ❷

❸

The mobile revolution Lots of statistics

OK, I’m convinced ❹What do I do now?

2Saturday, May 18, 13

AMAZING!!

3

Mobile is the new blackUnbelievable statistics prove that mobile is not a fad.

Just how pervasive is mobile? Check this out:

3Saturday, May 18, 13

EWWW....

4

❶

❷

❸

6.8 billion people on the planet

4 billion of them use a cell phone, but...

Only 3.5 billion of them use a toothbrush!

4Saturday, May 18, 13

ATTACHED

5

91% of adults have their mobile phones within arm’s reach 24/7.

25% of Americans use ONLY mobile devices to access the internet.

There are 5X as many CELLPHONES in the world as there are PCs.

5Saturday, May 18, 13

82% of US adults own a cellphone

6Saturday, May 18, 13

OPPORTUNITY

7

90%of text messages are read within

3 MINUTESof being delivered.

7Saturday, May 18, 13

LOCATION

8

Of the 95% of people whoused their mobile deviceto look up LOCAL information...

8Saturday, May 18, 13

HELLO!

9

61% called :)

9Saturday, May 18, 13

59% Visited

10Saturday, May 18, 13

Mobile vs. TV

11

4.4 BillionMobile

Subscribers

4.2 BillionTelevisionViewers

11Saturday, May 18, 13

MOBILE WEB

12

Where do you useyou phone?

12Saturday, May 18, 13

IT’S SOCIAL

13

g+

55% of all social networkingactivity occurs on a

mobile device

13Saturday, May 18, 13

PHONES

14

Texting Photos E-mail

90.5% 83.4% 77.8%

14Saturday, May 18, 13

TABLETS

15

Search E-mail Social

73.9% 73.6% 67.5%

?

Tablet owners twice as likely to make a purchase with their device.15Saturday, May 18, 13

ACTION

16

9 out of 10mobile searcheslead to action!

OVER HALFlead toa sale!

16Saturday, May 18, 13

Good News:•Over 60% of people

access social media/blogs

via a mobile device

• Those people are buying!

Bad News:• If your site is not mobile-

friendly, they will leave.

• When they leave, they will

find your competition.

17Saturday, May 18, 13

YIKES!!

18

60% of web uses say they expect a site to load on their phone in 3 seconds or less!

74% are only willing to wait 5 seconds or less for a website to load before leaving the site.

Feeling defeated? Don’t! There is a way...

18Saturday, May 18, 13

YES WE CAN

19

We can fix that!

Easy steps to make sure you are not missing out onthe traffic that you have worked so hard for.

The Problem: Your website is not mobile-friendly

The Solution: Screen agnostic, responsive design

19Saturday, May 18, 13

RESPONSIVE

20

Screenagnostic

Whitespace

One - clickcalls

Big, easy topush buttons

MobileFriendly

20Saturday, May 18, 13

PROCESS

21

How does it work?Basic steps to make sure users can access your site and easily read your content.

Changetemplate

WordpressJetpack

Test on all devices

Don’t forgetemail!

21Saturday, May 18, 13

QUESTIONS

22

?

Ask me on Twitter: @qrkim Ask me on Google+: gplus.to/qrkim

22Saturday, May 18, 13