© Constant Contact 2014

Making the Case for MobileTips for marketing that’s mobile-friendly

156,000,000# of smartphones owned in U.S. at end of 2013Source: comscore.com

91% of U.S. adults own a cellphoneSource: theatlantic.com

65% own asmartphoneSource: Pewinternet.org

29%of Americans use ONLY mobile devices to access the internet.Source: ondeviceresearch.com

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83%of audience for this webinar note using mobile devices to manage their personal lives

80%of adults 18-44 have their smartphones with them 22 hours per day Source: mediabistro.com

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Agenda

You can’t ignore mobile

Your business & mobile

What to do today

Can’t ignore | Your business & mobile | What to do today | Next steps

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Can’t ignore

People look at smartphones

200x /day

People look at mobile devices

Can’t ignore

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50% used a mobile device to browse non-profit websites and emails.

of Americans under 35 used a mobile device to make a donation. 40%

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Can’t ignore

Local search75%used phone to get real-time, location-based informationSource: PewInternet.org

90%of mobile searches lead to an actionSource: searchengineland.com

70%who ran a local search via mobile acted within one hourSource: CMO Council

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Can’t ignore

50%of email is opened on a mobile device.Source: Litmus.com

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Can’t ignore

80%of users delete mobile email that doesn’t look good.Source: Blue Hornet

30%of users unsubscribefrom email lists after receiving mobile email that doesn’t look good.Source: Blue Hornet

Can’t ignore | Your business & mobile | What to do today | Next steps

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Your business & mobile

Source: Constant Contact customer research

Small business use of mobile

34%aren’t.

66%of small businesses are using mobile for their business.

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Your business & mobile

Why not?

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43

We’re regulated by the government

Not best for my products Cost is too high

1We’re a nonprofit...

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Your business & mobile

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“You don't get to decide which device people use to access your content.

Karen McGrane, author of Content Strategy for Mobile@karenmcgrane

They do.”

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At the end of the day, it’s about success.

Can’t ignore | Your business & mobile |

What to do today | Next steps

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Tip 1

What to do today

Avoid using too much text.

Tip 2

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What to do today

Avoid multiple columns.

Tip 3

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What to do today

Clear and easy calls to action

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Tip 4

What to do today

Avoid tiny fonts.

Minimum: 22-point headlines, 11-point body text, improved contrast

9-point font, headlines don’t stand out

Tip 4

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What to do today

Avoid tiny fonts.

Better: 22-point headlines, 16-point body text

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Tip 5 Use images carefully.

What to do today

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What to do today

Bonus 1Don’t ignore local search

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What to do today

Bonus 3Don’t ignore mobile tech.

1.4 billion images

taken on mobile per daySource: Nokia’s Vesa Jutila, at DigitalK 2012

100 hoursof video uploaded per minuteSource: youtube.com

Can’t ignore | Your business & mobile |

What to do today | Quick Review

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30%of users UNSUBSCRIBEfrom email lists after receiving mobile email that doesn’t look good.Source: Blue Hornet

29%of Americans use ONLY mobile devices to access the internet.Source: ondeviceresearch.com

50%of email is opened on a mobile device.Source: Litmus.com

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Quick Review

Less is more Focus – use less textTip 1

Use a single columnTip

2

Clear and easy calls to actionTip

3

No small fonts (test, test, test!)Tip

4

Use images carefully (don’t rely on them)Tip 5

Claim your listings: be found on local search!

Bonus 1

Let your customers use their phonesBonus 2

Don’t ignore your phone (pics, video, social)Bonus 3

© Constant Contact 201437

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