Post on 01-Sep-2014
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Copyright © 2010 Converse Digital, LLC
r u talkin 2 me?mobile: it’s not just for conversation anymore.
@TomMartin
Copyright © 2010 Converse Digital, LLC
“Daddy, I wanna talk to sissy on you phone”
Copyright © 2010 Converse Digital, LLC
“No daddy, I wanna see sissy on you phone.”
Copyright © 2010 Converse Digital, LLC
mobile usage stats
Copyright © 2010 Converse Digital, LLC
Hollywood then...image via: uscgalaska.com
Hollywood now...
Hollywood now...
Hollywood now...
Hollywood now...
distribution has changedCopyright © 2010 Converse Digital, LLC
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
Hollywood in your pocket...
brand journalismCopyright © 2010 Converse Digital, LLC
brand journalismCopyright © 2010 Converse Digital, LLC
positive Intent to Purchase change (non-users)
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How likely are you to purchase TABASCO® brand pepper sauce in the next month?
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positive Intent to Purchase change (users)
How likely are you to purchase TABASCO® brand pepper sauce in the next month?
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $500K+
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
Hollywood in your pocketCopyright © 2010 Converse Digital, LLC
Cost: $200
brand journalismCopyright © 2010 Converse Digital, LLC
Mobile is the heads-up display for lifeCopyright © 2010 Converse Digital, LLC
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://www.url.com/iphone
Page title
Singapore Tourism
https://www.url.com/iphone
Page title
Voodoo Fest
Augmented Reality (AR )Copyright © 2010 Converse Digital, LLC
Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
the future will changeCopyright © 2010 Converse Digital, LLC
Copyright © 2010 Converse Digital, LLC
Nearly half of all American adults (47%) report that they
get at least some local news and information on their
cellphone or tablet computer.
http://stateofthemedia.org
mobile is the on ramp
Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
https://w
ww.url.com
/iphone
Page
title
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC
image credit: scanlife.com
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
It has to work• link to mobile friendly site• where am I in buying cycle• where am I physically
• ensure connectivity• be “thumb friendly”
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
The Ultimate Propinquity Marketing Tool• I have my phone• I need relevant info now• I’m not going to work hard
504-383-4410 | Tom@ConverseDigital.com | @TomMartin