Mobile Marketing

Chris Hoyt RecruiterGuy.net Twitter.com/TheRecruiterGuy Go Mobile: Txt RecruiterGuy to 41411

Presented by…

Michael Marlatt CloudRecruiting.net

Twitter.com/MichaelMarlatt Go Mobile: Txt Cloud to 41411

What are the challenges?

Are we connecting to the right talent?

Are we using the right technology?

Speed of communication?

What is Mobile Recruiting?

…is the ability to market to prospective talent with or on a mobile device.

Mobile Recruiting

Mobile is !just ?!

is an!extension of who we are…!

The stats in perspective…

* Value Represented in Billions Source: Tomi Ahonen Almanac 2009.

4B !3B!

1.7B!

1.5B!

1.4B!

1.35B!

1.3B!

1.3B!

1B!

850M!

800M!

700M!

480M!

Don’t wait. Move.

Mobile is only used by the youth generation.!

Nielsen Mobile Survey

Average number of monthly calls vs. text messages among U.S. wireless subscribers. (By Age Group)

* The research provided comes from Nielsen Mobile, a service of The Nielsen Company. The survey measured the billing activity through an “opt-in” panel of more than 50,000 U.S. mobile Lines across the top four mobile carriers.

Text-Messaging Surpasses Voice Calls within the 25-44 Age Group.

U.S. Wireless Subscribers

Phone Calls Text Messages

All Subscribers 204 357

12 & Under 137 428

Ages 13 - 17 231 1742

Ages 18 - 24 265 790

Ages 25 - 34 239 331

Ages 35 - 44 223 236

Ages 45 - 54 193 128

Ages 55 - 64 145 38

Ages 65+ 99 14

Mobile Marketing is equivalent to SPAM.!

What makes mobile marketing powerful is the fact that it is 100% “opt-in” (permission-based).

Short Code: 36569!

Original Design by Aaron Nace

…with understanding comes !

5 Benefits of Mobile:

1.  Mobile is ubiquitous. 2.  Mobile is immediate. 3.  Mobile is private. 4.  Mobile is convenient. 5.  Mobile is actionable.

It’s demo time…

Text

to

“ProveIt” = Keyword

“95495” = Short Code

SMS, what’s in it for me? SMS (Text-Message) Marketing offers…

» “Opt-In” Talent Pool » Flexibility (Easy-to-create Push & Pull Campaigns) » Personalization & Privacy » Timely Communications » Pinpoint/Target-Marketing » SMS has a 94% Read Rate » 15-20% Response Rate vs. 1% for Traditional Media. » Group Broadcasting » Job Alert Notifications » Special Event Promotions (e.g., Career Fair, Open-House, Campus Recruiting) » Surveys, Polling, & Quizzes » Profiling/Skills segmentation » Easily Integrates with other Social Media Channels » Real-time Analytics » Cost-Savings

Joining AT&T’s Talent Network is easy to do. Subscribers “opt-in” by completing a brief online registration form.

AT&T Jobs iPhone App

CloudRecruiting.mobi RecruiterGuy.net

Think: “Mobile-Optimize”

"Social networking sites are helping the mobile Internet reach its tipping point. We are now seeing an increasing number of people taking a real multi-channel approach to their communications with the growth in the use of email, Facebook and Twitter on the mobile, no doubt assisted by newer, technically advanced handsets like the iPhone.”

- Abid Warsi, Sr. Consultant at Webcredible

Slide1–Intro:iStockSlide2–RecruitingChallenges?:iStockSlide3–RightTalent?:iStockSlide4–BestTechnology?:FlickrSlide5–SpeedofCommunication?:FlickrSlide6–WhatisRecruiting?:FlickrSlide7–MobileRecruitingDefinition:FlickrSlide8–3MobileMyths:FlickrSlide9–Myth1:iStockSlide10–MobileisanextensionbyKeeganSlide11–MobileStatsbyTomiAhonenSlide12–Myth2:FlickrSlide13–Fact2statsfromNielsenMobile‐2008Slide14–Myth3:FlickrSlide15–Coke‐colaTxtCampaignbyMyCokeSlide16–Consideranewperspective:FlickrSlide17–OvercomingFear:OriginaldesignbyAaronNace(www.NaceDesign.com)

Slide18–5BenefitsofMobile:iStockSlide19–5Benefits/Blackberry:FlickrSlide20–DemoTime:FlickrSlide22–SMS,What’sinitforme?:FlickrSlide23,24,25–AT&TTalentNetworkSlide26–AT&T’sCareerDevProgramSlide28–CloudRecruiting.netBlogSlide29–RecruiterGuy.netBlogSlide31–MobileSocialIntegration:FlickrSlide32–AT&TSocialMediaDirectorySlide33–Credits:Flickr

*AspecialthankstotheSocialRecruitingSummit!

Image Credits & Acknowledgements…

Mobile Marketing

Chris Hoyt RecruiterGuy.net Twitter.com/TheRecruiterGuy Go Mobile: Txt RecruiterGuy to 41411

Presented by…

Michael Marlatt CloudRecruiting.net

Twitter.com/MichaelMarlatt Go Mobile: Txt Cloud to 41411