Mobile Marketing Strategy

Mobile Marketing Strategy

Social Media 73% of SmartPhone users access social networks on

their devices via apps at least once per day. Source: Lightspeed Research

Mobile Marketing Strategy

Social Media Content must be mobile friendly!

Mobile Marketing Strategy

Mobile WebsiteIf you do not have a mobile website, you are ignoring a segment of your membership and/or community that

wants to use your site.

Mobile Marketing Strategy

Mobile Websitewww.springfieldchamber.com

July 2012All Visits: 7694

Mobile Visits: 215

Mobile App

Mobile Marketing Strategy

Mobile AppThere Are Better Reasons for

Launching a Mobile App Than:

Mobile Marketing Strategy

•Peer Pressure

Mobile AppThere Are Better Reasons for

Launching a Mobile App Than:

Mobile Marketing Strategy

•Peer Pressure•Act Now! Opportunity

SpringfieldMO2GoCommunity members• Business directory• Discounts/Coupons/Offers

Chamber members• Connectivity to the Chamber• Calendar of events• Demographic statistics• Member directory• Chamber/member news

SpringfieldMO2Go

Promotion – 2 Stages “It’s Coming!” & “It’s Here!”•Print & Web Ads •Statement Stuffers•Electronic & Print Newsletter•E-mail Blast•Table Tents

Mobile AppPost Launch – Now What?

You can’t just launch it and leave it!

Mobile Marketing Strategy

Mobile AppPost Launch – Now What?

Have your post-launch plan in place before launch. Ask questions.

Anticipate issues.

Mobile Marketing Strategy

Mobile AppPost Launch – Now What?

Perform quality control checks for errors and inconveniences.

Mobile Marketing Strategy

Mobile Marketing Strategy

Push Alerts (via a mobile app)

Mobile Marketing Strategy

Push Alerts (via a mobile app)

Plan on the front end of development to segment users for targeted

messaging.

Mobile Marketing Strategy

What about text messaging?

Mobile Marketing Strategy

Text Messaging Mobile Marketing Association’s

Best Practiceswww.mmaglobal.com