Post on 25-Feb-2016
description
transcript
Mobile Monetization
TIMWEat a glance
2
OverviewOffered Solutions
3
TIMWESolutions
TIMWEServices
MobileMarketing
Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups
Mobile ad network Profiling Mobile Surveys Mobile Voting Sales Incentives Programs SMS Communication Loyalty Programs
MobileEntertainment
Solutions for monetizing and distributing content to mobile users globally
Mobile carrier portal solutions (turn-key and à la carte)
Games Applications Music Videos Photos Mobile text services
Mobile Money
Billing solutions leveraging access to the billing platforms of mobile carriers
Micro Payment solution for Digital Contents and services
Mobile Billing Solutions Mobile Micro Payment
Solutions
3
TIMWE around the world
4
Local Offices Countries ServedHQ
75+ countries
26 offices
280+ mobile Carriers
3Bi mobile users potential reach
Handsets Overview
Usage Habits
Russia Payments Overview
* Source mobimoney
Importance of Going Mobile
• Very high penetration of mobile,• Within mobile phones, still high penetration of
non-smart phone users,• Within Smartphone users high penetration of
users with no registered credit card on app stores,• Ease of use and safety of mobile for micro-
payments payments,• Potential of triggering impulse buy by through
mobile advertising,• Operator store fronts and internal communication
channels being strong ways of distributing content,
Ecosystem Overview
Verticals Overview
Master Aggregation Approach
User Experience in APP
In-App Payment Interface: taking the mCoin experience and easiness of use to Android Applications, mCoin experience can be even simpler and more integrated, using a one-tap buying interface.
Mobile Operator Billing In App “one tap” purchases
That’s it!
Processing...
User taps request
User is playing ...
12
3
4
Fraud Management
End-User Transaction Control
(ie: 15 MOs in 10 minutes)
Partner MT Control(ie: 5 MTs per each MO in a day)
Subscription Renewal ControlOnly allows a charging attempt if the customer is subscribed
Subscription Over Charging Control(ie: Allowing only 1 charged transaction a week)
Subscription Flow Control
Assure customer opt-in for multiple channels:
WEB WAP SMS
Unsubscribe Flow Management
Provide means for customers to unsubscribe:
SMS Customer Care Tool Partner on-demand
Fraud & Subscription &
Throughout Management
13
Voice of the Customer
Extend payment options
Global Geographic Coverage
Cash Advance/ centralization
Offer More payment options
Extended Geographical Coverage
Factoring Solutions to Partners
Fraud Management
Fiscal Expertise
Monetization Assessment(billing flows)
Ability to control the heavy users and the abusive behavior of the content providers
Know how to mitigate taxes for the partners
Solutions and Suggestions to increase conversion of Paying Users
Features & Services Description
What our partners are asking TIMWE
New actions about online gambling in Russia
Play Money?
User Experience PIN payments
1 2
Start making money
fastNo technical integration
Use your own voucher
FlowGenerate your own game pins
and upload them to TIMWE