Post on 20-Aug-2015
transcript
ORGANIZATION NAME
Recruiting Solutions
Mobile Recruiting Observations #mrec12 - September 2012
Methodology
2
May - July 2012
India: 255 Australia: 280
Canada: 299
France: 244
UK: 334
Spain: 100
Germany: 97
Netherlands: 226
Nordics: 113
Italy: 99
Surveyed 3028 recruiting
professionals globally with
a LinkedIn profile
All respondents:
work in a corporate HR/recruiting setting
represent an even mix of small, midsize
and large enterprises
have at least some budget authority
focus solely or primarily on recruitment
USA: 755
Brazil: 226
10% see mobile recruiting as a top 3 long-term trend
10% see mobile recruiting as a top 3 long-term trend
vs. 5% in 2011…
#12 on list of top long-term trends
…but still only
Only 27% agree mobile-friendly career presence is a
company priority
25
20
29
19
8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Making our career presence mobile-friendly is a big priority for our company
6
LEADERS
LAGGARDS
Strongly
agree
Somewhat
agree Neutral Somewhat
disagree
Strongly
disagree
NORDICS
Only 1 in 5 investing adequately in mobile process
35
21
24
16
4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
We have invested adequately in making our recruiting process mobile-friendly
7
Strongly
agree
Somewhat
agree Neutral Somewhat
disagree
Strongly
disagree
LEADERS
LAGGARDS
NORDICS
Long way to go in optimizing career sites and jobs
8
19% say their career site is optimized for mobile
21% say their job postings are optimized for mobile
LEADERS
LEADERS
Mobile recruiting intentions good - but progress and
know-how lacking; 1/3 ‘don’t know where to start’
9
23
18
29
23
8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mobile recruiting is absolutely in our plans, but we haven't really started yet
19
13
35
20
13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
We don't know where to start with mobile recruiting
Strongly
agree
Somewhat
agree Neutral Somewhat
disagree
Strongly
disagree
Talent acquisition leaders know it’s coming – but major
shifts in policy, technology, and budget needed
10
“The drag on this are the ATS vendors who
aren’t able to keep up with the pace of tech
change.”
“If mobile applications are something a
company would like to aggressively pursue,
they will have no choice but to drastically
simplify the process to apply.”
“If we don't change our application process to
reflect how our candidates live the rest of
their lives using mobile, we'll lose them.”
“Someone will have to create one heck of a
cost justification.”
65% of those polled said that
within the next three
years, they expect at
least one-quarter of
job applications to be
submitted via mobile
device
Source: poll in LinkedIn Corporate Recruiting Solutions customer group
Which is the better strategy?
11
Build it and hope
they will come
Engage them where
they’re already going VS.
How LinkedIn is helping (1): Mobile Company Pages
12
How LinkedIn is helping (2): Jobs in Mobile
10
23% of unique LinkedIn
visitors come via mobile
apps
All LinkedIn Jobs now
distributed to relevant
members in ‘recent
updates’ stream
Members targeted based
on profile information
Included with all LinkedIn
Jobs at no extra cost
Read more at http://lnkd.in/mobile-jobs
Additional resources
http://talent.linkedin.com
11
On how to dial up your
recruiting impact on
http://talent.linkedin.com/passivetalent
On mobile jobs
on LinkedIn
On how to recruit
passive talent
Follow us @hireonlinkedin
Read our blog
See more research
http://lnkd.in/talent-blog
http://lnkd.in/talent-slideshare
http://lnkd.in/mobile-jobs