Nelson Wee

Director, Business Development, Apps & Content

SingTel Multimedia Group

Profile: http://www.linkedin.com/in/nelsonwee

Twitter: @nelsonwee

MOBILE SOCIAL GAMESMARKET OPPORTUNITIES

The Social Games market is HUGE!• Worldwide social gaming market are set to grow from ~USD 6

billion in 2012 to ~8.6 billion in 2014• non-facebook games revenue out-strip facebook games revenues by more than

50%

• 40% of worldwide social gaming revenues will come from Asia• Asians are more status conscious, and will purchase more avatars or in-game items

to better represent themselves.

• Zynga made US $300M in a quarter in 2011 via PC online social games and Gree made US $400M in the same quarter.

Source: Lit search (Gartner, Venturebeat, Industrygamers.com, Techcrunch) Nelson Wee’s Profile | Twitter: @nelsonwee

What are (Mobile) Social Games, really?

Play viaMobile

Play viaPC

Online Social Games (e.g. via Facebook)

Mobile Social Games (via gaming social networks)

Nelson Wee’s Profile | Twitter: @nelsonwee

(Mobile) Social Games Market Players

Mobile

PC

Non-Facebook Facebook

Nelson Wee’s Profile | Twitter: @nelsonwee

A Gamer for Every Game

Play via Mobile Play via OnlineNelson Wee’s Profile | Twitter: @nelsonwee

Thank You

Nelson Wee

l: http://www.linkedin.com/in/nelsonwee

t: @nelsonwee

Multimedia Group