Post on 15-Jun-2015
transcript
Mobile Travel Strategies
MOBILE TRAVELMADE EASY _
One Year Ago
6 months later
Last week
Let’s build an App!
The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.
Mobile in Travel = Marketing2
Brand Trust
Innovation Practical Value
Vision
Stability
Relationship
Competence
Brand Trust: The six drivers of trust
Practical Value
0
100
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2007
2008
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2010 (F)
Tho
usa
nd
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Flight Notification Volume
Practical Value
The (perceived) practical value of your service
is the alibi to engage in a mobile relationship
Brand Trust
Innovation
Practical Value
Relationship Make it personal
Fulfill on the moments of truth
Remove travel stress factors
Use all the context you can think of
If you are able to build the right mobile relationship sales will be perceived as a service
Contextual | Personal | Relevant
Comfortzone
Mobile roadmap to success
Questions?
T: @jeve | M: +31 6 13 13 17 17 | Booth 44