2011Desktop

2010

95.8%

2.3%

5.1%

5.4%

30.9%

21.7%

3.1% 7.1%

1.1% 4.5%

88.4%

100%

75%

50%

25%

0%

2011

Mobile Tablet

Thanksgiving thru Cyber MondayThanksgiving thru Cyber Monday

Conversion Rates

Thanksgiving thru Cyber Monday

Source: Monetate platform-wide analytics

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Add-to-Cart Rates

Bounce Rates

Thanksgiving thru Cyber MondayWebsite Visits

Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year (2011 vs. 2010) on Black Friday.

Mobile bounce rates remain the highest, while "add-to-cart"

rates are still low, indicating that mobile website visitors

are doing a great deal of research often in-store.

Visitors on tablet devices are moving further along the

conversion funnel, with an add-to-cart rate that rivals

that of visitors on desktop computers.

Source: IBM Coremetrics

Desktop Mobile TabletDesktop Mobile Tablet

Desktop

Mobile

Tablet

21.1%

11.3%

5.9%

10.8%

FRIDAY & MONDAYBlack Cyber

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