Game ChangerHow social media is

teaching your customers to

demand a better

gaming experience.

Volker Hirsch

@vhirsch Mobile + Tablet Gambling Summit London - 5 November 2013

About MeCo-Founder !We develop games and apps across all digital platforms. !We are working with top-tier brands, such as Electronic Arts, Game Duell, American Express, Three, Halfbrick (“Fruit Ninja”, “Jetpack Joyride”) and many more to create cutting-edge games and applications that consumers love and crave.

Casino 1.0

THE WORLD HAS

CHANGED

This is the competition!

... You need to Stand Out

... You need to Stand Out

ERMNO!

Parameters

ParametersMandated + Variable

RethinkPrizes

RethinkWinning

Every Game of Tetris…

…Ends like this

The states of Winning…

Transactional Win

Trickshot Win

Session Win

Episodic Win

Educational Win

Social Trickshot Win

http://www.yukaichou.com/

ParametersVa r i a b l e

Help YouDesign

ParametersVa r i a b l e

CompellingGameplay

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Thank you!

@vhirsch

vhirsch@bluebeck.co.uk

+44 7843 599 678