MOBILEFastest Growing Advertising

Channel

Mobile devices are everywhere and itsgrowth is evident in today’s world.

• World’s total population: 7.395 Billion

• Internet users: 3.419 Billion

• Active social media users: 2.307 Billion

• Unique mobile users: 3.790 Billion

• Active mobile social users: 1.968 Billion

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What does this meanfor mobile advertising?

3 hours and 40 minutes ontheir mobile device

People are spending 198minutes on mobile apps

USERS SPENDSpend 3 hours a day on

their device

AGES 16-24

Spend 117% more time on mobile and checktheir device over 200 times a day

USERS NOW

IN THE US

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As mobile users continueto grow, mobileadvertising will accountfor ¾ of digital advertisingin the next 3-5 years.

Digital advertising will grow from $135

billion in 2014 to $240 billion in 2019

In 2016, digital advertising will surpass

television advertising

Advertisers will be spending nearly $30

billion on mobile app ads and $10.84

billion on mobile web ads

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Marketers can nolonger ignoremobile as an

advertising channel

As mobile usage and innovationcontinues to grow, digital

advertising will need to adapt tothis trend

http://www.peppergang.com/mobile-advertising/

Visit Pepper Gang at

F o r m o r e i n f o r m a t i o n o nm o b i l e a d v e r t i s i n g