Post on 20-Aug-2015
transcript
But like this… In sub saharan, Uganda, Botswana, Ghana researchers noticed in 2012 that people were transferring air time (phone credit) as proxy for money
They looked into it, and in 2004 first airtime swapping was authorised in Mozambique
2007 it was launched as a full service to transfer small amounts of money, between private people: M Pesa
1. Planning
Today it has changed the payment landscape in 9 countries. And has 19m active users
This hyper innovative branchless banking service, was amazingly by department by Intl. Development of U. Today it is run by Vodaphone, SafariCom
In 2015 mobile payment finally arrive in the west! Apple Pay: Pay in physical stores and in apps with one touch
‣ Tiny fees ‣ Strong partners‣ Privacy‣ Secure
1. Planning
Big year for ‘there’s an app for that’ Police, sending letter, track my fitness, for all my reading, signing documents, for buying petrol, CPR first aid, school homework, grocery shopping, decide clothes to wear
86% mobile time spent in apps!
Total 2.42h/day Average traveler: 3 apps, use two. Frequent traveller +1
More time: 26 minutes more than Android’s (Total time 2h 42min pp/day)
More Data: iPhone downloads 1.1 GB p/m vs Android’s 0.9 GB (US)
More money ‣ Spend 4x more on apps ‣ iPhone 57% of mobile commerce transactions vs
Android's 43% (US)
Android more users But iPhone users still more valuable
‣ Single purpose apps ‣ Invisible apps (background, tracking, health)‣ Occasional apps (medical, police, postage)
Trend #2 Apps for everything
Rise of the silent traveler
A lot of visitors will buy more/ be happier if they can be serviced 100% online
* One2Few, instead of One2Many* Short message lifetime* 1b MAU: Snapchat, WhatsApp, WeChat, Line
Tough for marketeers: Less broadcasting, more private sharing
Demand for loyalty productsHilton rolled out ‘Choose Your Room’ feature in HiltonHonors app. Also has mobile check-in / out.
All airlines now have, or are working on a loyalty app.
Key driver for tourism: Visual networks
Photo networks rapid growth
1.8B photos uploaded & shared per day
Moleskine: cult notebooks used by Picasso and Hemingway (but actually invented in 1997)
Tell a story that
lets people join an exclusive crowd...
The “local” concept to make people feel like a traveler, not a tourist
Airbnb’s “Belong Anywhere” story
And it’s not even branding. In ’71 they rejected GNP as core metric
Also has limited tourism arrival intake. And scarcity creates demand!
Bhutan’s “Gross Happiness Index” Best tourism branding. Ever.
Thank you!
Looking for a mobile app agency? Get in contact chris@triptale.net
Sources and linkshttp://www.businessinsider.com/iphone-v-android-market-share-2014-5http://www.cnet.com/news/android-loses-some-us-market-share-but-remains-top-dog/Visit IcelandExperian: http://www.experian.com/blogs/marketing-forward/2013/05/28/americans-spend-58-minutes-a-day-on-their-smartphones/Flurry.com http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U_xO4EuuoSoFortune.com http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-as-googles/FierceWireless http://www.fiercewireless.com/special-reports/average-android-ios-smartphone-data-use-across-tier-1-wireless-carriers-thr-1AdTruth http://adage.com/article/digital/android-users-spend-iphone-users/244124/http://www.kpcb.com/internet-trendshttp://www.dailymail.co.uk/travel/article-2661519/Google-Glass-Copenhagen-Airport-airport-trial-use-wearable-tech.htmlhttp://techcrunch.com/2014/07/30/hilton-hotels-now-lets-your-choose-your-room-with-your-phone/