Post on 16-Apr-2017
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PUTTING MOBILE AT THE HEART OF THE FORECOURT
25 November 2016
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GAVIN EDWARDS TOMMASO GUIDOTTIUX Director & Partner Experience Architect
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YESTERDAY
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TODAY
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TOMORROW
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GO!FUEL
GO!FUEL
GO!FUEL
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DESIGN EXPERIENCES WITH A WIDER CONTEXT THAN THE BRIEF SUGGESTS
PRACTICAL TOOLS THAT CAN BE USED IN EVERYDAY WORK
USE VISUAL THINKING TO REPRESENT INFORMATION
ACTORS
SCENARIOS
UNEXPECTED CHALLENGES & OPPORTUNITIES
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FILLING UP PAYMENTS
RETAIL LOYALTY
MOTORING PHYSICAL ENVIRONMENT
EXERCISE 1 10 MINS
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EXERCISE 2 20 MINS
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KEY MOMENT
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FILLING UP PAYMENTS
RETAIL LOYALTY
MOTORING PHYSICAL ENVIRONMENT
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1. FOCUS ON THE IDEAS 2. EXPLORE AS MANY IDEAS AS POSSIBLE 3. IF YOU GET STUCK, LIST IDEAS AS WORDS 4. WE WANT FAST NOT PERFECT 5. DON’T START OVER!
EXERCISE 3 20 MINS
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KEY MOMENT
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KEY MOMENT AFTERBEFORE
EXERCISE 4 15MINS
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KEY MOMENT AFTERBEFORE
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KEY MOMENT AFTERBEFORE
NOW
LATER
CONCLUSION
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KEY MOMENT AFTERBEFORE
NOW
LATER
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